Brandwave

How popular isSquare in search?

In September 2026, there were an estimated 110K branded searches for Square worldwide which held steady over the last 12 months. Square holds 0.02% estimated Share of Search among payment processors worldwide and is ranked 12th of 12 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. PayPal71.5%
  2. Revolut15.7%
  3. Stripe10.3%
  4. Adyen0.61%
  5. Airwallex0.59%
  6. GoCardless0.49%
  7. Worldline0.32%
  8. +2 more
  9. Shopify POS0.06%
  10. Mollie0.03%
  11. Square0.02%
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Where does Square compete?

Square is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Payment processors12th of 120.02%Shown below
Payment gateway platforms6th of 6<0.01%Show ranking
Retail tech5th of 5<0.01%Show ranking
POS printer brands4th of 40.02%Show ranking
Retail and hospitality POS systems2nd of 721.4%Show ranking
POS terminal brands6th of 60.04%Show ranking
Point of sale hardware6th of 60.06%Show ranking
POS machine brands4th of 40.09%Show ranking
Handheld POS brands4th of 40.1%Show ranking
Point of sale systems5th of 50.11%Show ranking
Receipt printer brands3rd of 30.11%Show ranking
Cash drawer brands3rd of 30.17%Show ranking
Restaurant ordering platforms6th of 60.21%Show ranking
POS systems3rd of 30.27%Show ranking

Which payment processors compete with Square?

Square against payment processors worldwide, by month

Share of Search by month for PayPal, Revolut, Stripe, Square. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalRevolutStripeAdyenAirwallexGoCardlessWorldlineWiseBraintreeShopify POSMollieSquare
Oct 202577.2%11.4%9.2%0.54%0.43%0.44%0.42%0.18%0.02%0.08%0.04%0.03%
Nov 202578.9%9.7%9.3%0.45%0.43%0.45%0.43%0.18%0.02%0.09%0.04%0.03%
Dec 202580%9.8%7.9%0.55%0.65%0.45%0.35%0.21%0.02%0.07%0.04%0.02%
Jan 202677%11.4%9.1%0.53%0.63%0.53%0.34%0.22%0.02%0.08%0.04%0.03%
Feb 202674.9%11.2%10.9%0.77%0.74%0.63%0.4%0.22%0.03%0.1%0.05%0.04%
Mar 202671.4%13%12.7%0.61%0.71%0.6%0.58%0.27%0.03%0.09%0.05%0.04%
Apr 202675%11.3%10.9%0.64%0.75%0.52%0.4%0.27%0.03%0.1%0.04%0.04%
May 202673.4%13.2%10.7%0.62%0.73%0.51%0.4%0.26%0.02%0.1%0.04%0.04%
Jun 202673.2%13.2%10.8%0.75%0.73%0.51%0.39%0.26%0.02%0.1%0.04%0.04%
Jul 202673.4%13.3%10.8%0.52%0.73%0.5%0.33%0.26%0.02%0.1%0.04%0.04%
Aug 202673.3%13.3%10.7%0.62%0.73%0.5%0.33%0.3%0.14%0.07%0.04%0.04%
Sep 202671.5%15.7%10.3%0.61%0.59%0.49%0.32%0.25%0.11%0.06%0.03%0.02%

  1. 1.PayPal

    71.5%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -1.8 points.

  2. 2.Revolut

    15.7%

    Held 2nd. 4.5M estimated branded searches, +21% vs prior month. Share +2.4 points.

  3. 3.Stripe

    10.3%

    Held 3rd. 2.9M estimated branded searches, -1.2% vs prior month. Share -0.4 points.

  4. 4.Adyen

    0.61%

    Moved from 5th to 4th. 174K estimated branded searches, +0.47% vs prior month. Share 0 points.

  5. 5.Airwallex

    0.59%

    Moved from 4th to 5th. 167K estimated branded searches, -17.8% vs prior month. Share -0.1 points.

  6. 6.GoCardless

    0.49%

    Held 6th. 140K estimated branded searches, +0.34% vs prior month. Share 0 points.

  7. 7.Worldline

    0.32%

    Held 7th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Wise

    0.25%

    Held 8th. 72.6K estimated branded searches, -13.9% vs prior month. Share 0 points.

  9. 9.Braintree

    0.11%

    Held 9th. 31.6K estimated branded searches, -16.3% vs prior month. Share 0 points.

  10. 10.Shopify POS

    0.06%

    Held 10th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Mollie

    0.03%

    Held 11th. 8.8K estimated branded searches, -16.7% vs prior month. Share 0 points.

  12. 12.Square

    0.02%

    Held 12th. 6.6K estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare search popularity between Square and its closest rivals

Every comparison with Square

How has branded search demand for Square changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Square worldwide held steady, from 105K to 110K.
  • Across the 12 months ending September 2026, Square fell from 11th to 12th among payment processors worldwide.

How did search popularity change for payment processors worldwide in September 2026?

  1. In September 2026, Revolut gained estimated Share of Search among payment processors worldwide, from 13.3% to 15.7%.

  2. In September 2026, PayPal lost estimated Share of Search among payment processors worldwide, from 73.3% to 71.5%.

  3. Stripe’s estimated Share of Search among payment processors worldwide has lost ground for 3 months in a row, from 10.8% to 10.3% in September 2026.

  4. In September 2026, Adyen rose from 5th to 4th among payment processors worldwide.

  5. In September 2026, Airwallex fell from 4th to 5th among payment processors worldwide.

  6. Estimated monthly branded searches for Braintree worldwide rose 352.1% over 12 measured months, from 7K to 31.6K in September 2026.

How is Square measured?

Brandwave collects information about searches that people make online using Square’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

55 branded search terms

  • handheld square terminal
  • ipad square pos
  • mobile pos square
  • pos square
  • pos square app
  • pos square stand
  • pos square system
  • pos square terminal
  • printer for square pos
  • square app pos
  • square kds app
  • square payment gateway
  • square payment processor
  • square point of sale
  • square point of sale device
  • square point of sale equipment
  • square point of sale ipad
  • square point of sale pos
  • square point of sale printer
  • square point of sale stand
  • square point of sale system
  • square point of sale terminal
  • square pos
  • square pos app
  • square pos apps
  • square pos charges
  • square pos device
  • square pos devices
  • square pos equipment
  • square pos fees
  • square pos for ipad
  • square pos for iphone
  • square pos handheld
  • square pos hardware
  • square pos ipad
  • square pos iphone
  • square pos machine
  • square pos printer
  • square pos reader
  • square pos scanner

1–40 of 55

How the Brand Demand Index is measured

Who owns Square?

Square is owned by Block. Brandwave also tracks Afterpay, owned by the same company, worldwide.

Do you work for Square? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Square your brand?

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