Brandwave

How popular isGoogle Classroom?

In September 2026, people searched for Google Classroom by name about 45.5 million times worldwide, a 22.3% increase from the previous year. These searches made up 66.1% of all global edtech searches, placing Google Classroom first out of nine brands. When we asked both ChatGPT and Google AI Overviews about edtech, Google Classroom appeared in four of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

Google Classroom is the most searched of 9 competitors and the most recommended in AI answers.

  1. Google ClassroomShare of searches 66.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Khan AcademyShare of searches 16.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. MoodleShare of searches 10.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. PowerSchoolShare of searches 4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. D2LShare of searches 2.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top edtech in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Classroom was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Google Classroom is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Classroom1st
  2. Canvas LMS2nd
  3. Moodle3rd
  4. Khan Academy4th
  5. Blackboard5th
  6. PowerSchool6th
  7. D2L7th
  8. Instructure–
  9. Anthology–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canvas LMS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Classroom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moodle4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Khan Academy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PowerSchool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • D2L1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackboard1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Instructure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anthology0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about edtech

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which edtech compete with Google Classroom?

Google Classroom against edtech worldwide, by month

Share of searches by month for Google Classroom, Khan Academy, Moodle, PowerSchool, D2L. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle ClassroomKhan AcademyMoodlePowerSchoolD2LCanvas LMSBlackboardInstructureAnthology
Oct 202563.4%18.9%12.7%2.6%2.1%0.28%0.06%0.03%<0.01%
Nov 202562.7%18.8%12.6%3.1%2.5%0.19%0.06%0.02%<0.01%
Dec 202558.1%21.3%14.2%3.5%2.3%0.47%0.05%0.02%<0.01%
Jan 202666.4%16.3%10.9%3.3%2.7%0.36%0.05%0.03%<0.01%
Feb 202666.9%16.5%11%2.7%2.7%0.2%0.05%0.03%<0.01%
Mar 202665.2%16%13.1%3.2%2.1%0.24%0.06%0.03%<0.01%
Apr 202660.9%18.3%15%3%2.4%0.27%0.05%0.03%<0.01%
May 202664.7%15.9%13%3.9%2.1%0.29%0.05%0.11%<0.01%
Jun 202660.7%18.3%15%3.7%2%0.27%0.04%0.03%<0.01%
Jul 202648.2%32.3%11.8%5.3%1.9%0.39%0.05%0.04%<0.01%
Aug 202657%25.5%7.7%7.7%1.9%0.21%0.06%0.04%<0.01%
Sep 202666.1%16.1%10.9%4%2.7%0.13%0.04%0.03%<0.01%
  1. Held 1st. 45.5M estimated branded searches, +123% vs prior month. Share +9.2 points.

  2. Held 2nd. 11.1M estimated branded searches, +21.4% vs prior month. Share -9.4 points.

  3. 3.Moodle

    10.9%

    Held 3rd. 7.5M estimated branded searches, +173% vs prior month. Share +3.2 points.

  4. Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share -3.7 points.

  5. 5.D2L

    2.7%

    Held 5th. 1.8M estimated branded searches, +171.9% vs prior month. Share +0.8 points.

  6. 6.Canvas LMS

    0.13%

    Held 6th. 90.5K estimated branded searches, +22.3% vs prior month. Share -0.1 points.

  7. 7.Blackboard

    0.04%

    Held 7th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  8. Held 8th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

  9. 9.Anthology

    <0.01%

    Held 9th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare popularity between Google Classroom and its closest rivals

Every comparison with Google Classroom

19 comparisons

How has branded search demand for Google Classroom changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Classroom worldwide rose from 37.2M to 45.5M.
  • Across the 12 months ending September 2026, Google Classroom’s share of searches among edtech worldwide increased from 63.4% to 66.1%.
  • Across the 12 months ending September 2026, Google Classroom’s share of searches among edtech worldwide peaked at 66.9% in February 2026 and was lowest at 48.2% in July 2026.

How did search popularity change for edtech worldwide in September 2026?

6 changes
  1. In September 2026, Google Classroom gained share of searches among edtech worldwide, from 57% to 66.1%.

  2. In September 2026, Moodle gained share of searches among edtech worldwide, from 7.7% to 10.9%.

  3. In September 2026, D2L gained share of searches among edtech worldwide, from 1.9% to 2.7%.

  4. In September 2026, Khan Academy lost share of searches among edtech worldwide, from 25.5% to 16.1%.

  5. In September 2026, PowerSchool lost share of searches among edtech worldwide, from 7.7% to 4%.

  6. Estimated monthly branded searches for Anthology worldwide fell 85.7% over 12 measured months, from 210 to 30 in September 2026.

How are Google Classroom’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Google Classroom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google classroom

How the Brand Demand Index is measured

Where does Google Classroom compete?

Google Classroom is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Classroom apps1st of 1342.9%Show ranking
Edtech1st of 966.1%Shown above
Creator with pink hair and a pink jacket

Is Google Classroom your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.