Brandwave

How popular isKhan Academy?

In September 2026, people searched for Khan Academy by name about 11.1 million times worldwide, about the same as the previous year. These searches made up 16.1% of all global edtech searches, placing Khan Academy second out of nine brands. When we asked both ChatGPT and Google AI Overviews about edtech, Khan Academy appeared in two of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Khan Academy is the second most searched of 9 competitors and the fourth most recommended in AI answers.

  1. Google ClassroomShare of searches 66.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Khan AcademyShare of searches 16.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. MoodleShare of searches 10.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. PowerSchoolShare of searches 4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. D2LShare of searches 2.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top edtech in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Khan Academy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Khan Academy is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Classroom1st
  2. Canvas LMS2nd
  3. Moodle3rd
  4. Khan Academy4th
  5. Blackboard5th
  6. PowerSchool6th
  7. D2L7th
  8. Instructure–
  9. Anthology–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canvas LMS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Classroom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moodle4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Khan Academy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PowerSchool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • D2L1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackboard1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Instructure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anthology0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about edtech

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which edtech compete with Khan Academy?

Khan Academy against edtech worldwide, by month

Share of searches by month for Google Classroom, Khan Academy, Moodle, PowerSchool, D2L. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle ClassroomKhan AcademyMoodlePowerSchoolD2LCanvas LMSBlackboardInstructureAnthology
Oct 202563.4%18.9%12.7%2.6%2.1%0.28%0.06%0.03%<0.01%
Nov 202562.7%18.8%12.6%3.1%2.5%0.19%0.06%0.02%<0.01%
Dec 202558.1%21.3%14.2%3.5%2.3%0.47%0.05%0.02%<0.01%
Jan 202666.4%16.3%10.9%3.3%2.7%0.36%0.05%0.03%<0.01%
Feb 202666.9%16.5%11%2.7%2.7%0.2%0.05%0.03%<0.01%
Mar 202665.2%16%13.1%3.2%2.1%0.24%0.06%0.03%<0.01%
Apr 202660.9%18.3%15%3%2.4%0.27%0.05%0.03%<0.01%
May 202664.7%15.9%13%3.9%2.1%0.29%0.05%0.11%<0.01%
Jun 202660.7%18.3%15%3.7%2%0.27%0.04%0.03%<0.01%
Jul 202648.2%32.3%11.8%5.3%1.9%0.39%0.05%0.04%<0.01%
Aug 202657%25.5%7.7%7.7%1.9%0.21%0.06%0.04%<0.01%
Sep 202666.1%16.1%10.9%4%2.7%0.13%0.04%0.03%<0.01%

  1. 1.Google Classroom

    66.1%

    Held 1st. 45.5M estimated branded searches, +123% vs prior month. Share +9.2 points.

  2. 2.Khan Academy

    16.1%

    Held 2nd. 11.1M estimated branded searches, +21.4% vs prior month. Share -9.4 points.

  3. 3.Moodle

    10.9%

    Held 3rd. 7.5M estimated branded searches, +173% vs prior month. Share +3.2 points.

  4. 4.PowerSchool

    4%

    Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share -3.7 points.

  5. 5.D2L

    2.7%

    Held 5th. 1.8M estimated branded searches, +171.9% vs prior month. Share +0.8 points.

  6. 6.Canvas LMS

    0.13%

    Held 6th. 90.5K estimated branded searches, +22.3% vs prior month. Share -0.1 points.

  7. 7.Blackboard

    0.04%

    Held 7th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  8. 8.Instructure

    0.03%

    Held 8th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

  9. 9.Anthology

    <0.01%

    Held 9th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare popularity between Khan Academy and its closest rivals

Every comparison with Khan Academy

44 comparisons

How has branded search demand for Khan Academy changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Khan Academy worldwide held steady at 11.1M.
  • Across the 12 months ending September 2026, Khan Academy’s share of searches among edtech worldwide decreased from 18.9% to 16.1%.
  • Across the 12 months ending September 2026, Khan Academy’s share of searches among edtech worldwide peaked at 32.3% in July 2026 and was lowest at 15.9% in May 2026.

How did search popularity change for edtech worldwide in September 2026?

6 changes

  1. In September 2026, Google Classroom gained share of searches among edtech worldwide, from 57% to 66.1%.

  2. In September 2026, Moodle gained share of searches among edtech worldwide, from 7.7% to 10.9%.

  3. In September 2026, D2L gained share of searches among edtech worldwide, from 1.9% to 2.7%.

  4. In September 2026, Khan Academy lost share of searches among edtech worldwide, from 25.5% to 16.1%.

  5. In September 2026, PowerSchool lost share of searches among edtech worldwide, from 7.7% to 4%.

  6. Estimated monthly branded searches for Anthology worldwide fell 85.7% over 12 measured months, from 210 to 30 in September 2026.

How are Khan Academy’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Khan Academy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • khan academy

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How the Brand Demand Index is measured

Where does Khan Academy compete?

Khan Academy is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Edtech2nd of 916.1%Shown above
Teacher resource platforms2nd of 816.6%Show ranking
Maths apps1st of 744.2%Show ranking
Online learning platforms1st of 757.7%Show ranking
MOOC platforms1st of 860.1%Show ranking
Online tutoring platforms1st of 882.2%Show ranking
Maths practice platforms1st of 789.9%Show ranking
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Is Khan Academy your brand?

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