Brandwave

Teacher resource platforms:Which brands are most popular in search?

In August 2026, Kahoot! was the most searched among teacher resource platforms worldwide, with an estimated 24.9M branded searches and 74.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kahoot!74.9%
  2. Teachers Pay Teachers18.4%
  3. Twinkl3.7%
  4. Nearpod3%
  5. Tes0.04%

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Share of SearchLeaderboard

Compare the platforms teachers source lesson material from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among teacher resource platforms worldwide, by month

Share of Search by month for Kahoot!, Teachers Pay Teachers, Twinkl, Nearpod. The figures are in the table below the chart.

View monthly share of search table
MonthKahoot!Teachers Pay TeachersTwinklNearpodTes
Oct 202583.9%9.2%3.4%3.4%0.05%
Nov 202583.8%9.2%4.1%2.8%0.06%
Dec 202587.8%7.9%2.4%1.9%0.05%
Jan 202681%10.9%4%4%0.09%
Feb 202684.5%9.3%3.4%2.8%0.05%
Mar 202683.3%9.2%4.1%3.4%0.06%
Apr 202686.5%7.8%2.9%2.9%0.05%
May 202687.3%7.8%2.9%1.9%0.05%
Jun 202690%5.4%3.6%0.89%0.08%
Jul 202683.5%9.2%6.1%1%0.09%
Aug 202674.9%18.4%3.7%3%0.04%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Kahoot!

    74.9%

    Held 1st. 24.9M estimated branded searches, +50% vs prior month. Share -8.7 points.

  2. 2.Teachers Pay Teachers

    18.4%

    Held 2nd. 6.1M estimated branded searches, +234.4% vs prior month. Share +9.2 points.

  3. 3.Twinkl

    3.7%

    Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share -2.5 points.

  4. 4.Nearpod

    3%

    Held 4th. 1M estimated branded searches, +397.5% vs prior month. Share +2 points.

  5. 5.Tes

    0.04%

    Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among teacher resource platforms worldwide?

In August 2026, Kahoot! was the most searched among teacher resource platforms worldwide, with an estimated 24.9M branded searches and 74.9% estimated Share of Search within this set. Teachers Pay Teachers is in 2nd place, 56.5 percentage points behind at 18.4% Share of Search.

Global teacher resource platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kahoot!83.9% → 74.9%90%Jun 202674.9%Aug 20261st
Teachers Pay Teachers9.2% → 18.4%18.4%Aug 20265.4%Jun 20262nd
Twinkl3.4% → 3.7%6.1%Jul 20262.4%Dec 20254th → 3rd
Nearpod3.4% → 3%4%Jan 20260.89%Jun 20263rd → 4th
Tes0.05% → 0.04%0.09%Jul 20260.04%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kahoot!’s estimated Share of Search among teacher resource platforms worldwide decreased from 83.9% to 74.9%.
  • Across the 11 months ending August 2026, Teachers Pay Teachers’ estimated Share of Search among teacher resource platforms worldwide increased from 9.2% to 18.4%.
  • Across the 11 months ending August 2026, Kahoot!’s estimated Share of Search among teacher resource platforms worldwide peaked at 90% in June 2026 and was lowest at 74.9% in August 2026.
  • Across the 11 months ending August 2026, Teachers Pay Teachers’ estimated Share of Search among teacher resource platforms worldwide peaked at 18.4% in August 2026 and was lowest at 5.4% in June 2026.
  • Across the 11 months ending August 2026, Twinkl’s estimated Share of Search among teacher resource platforms worldwide peaked at 6.1% in July 2026 and was lowest at 2.4% in December 2025.
  • Across the 11 months ending August 2026, Nearpod’s estimated Share of Search among teacher resource platforms worldwide peaked at 4% in January 2026 and was lowest at 0.89% in June 2026.
  • Across the 11 months ending August 2026, Twinkl rose from 4th to 3rd among teacher resource platforms worldwide.
  • Across the 11 months ending August 2026, Nearpod fell from 3rd to 4th among teacher resource platforms worldwide.
  • Across the 11 months ending August 2026, Tes held steady: its estimated Share of Search among teacher resource platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for teacher resource platforms worldwide in August 2026?

  1. In August 2026, Teachers Pay Teachers gained estimated Share of Search among teacher resource platforms worldwide, from 9.2% to 18.4%.

  2. In August 2026, Nearpod gained estimated Share of Search among teacher resource platforms worldwide, from 1% to 3%.

  3. In August 2026, Kahoot! lost estimated Share of Search among teacher resource platforms worldwide, from 83.5% to 74.9%.

  4. In August 2026, Twinkl lost estimated Share of Search among teacher resource platforms worldwide, from 6.1% to 3.7%.

  5. Estimated monthly branded searches for Tes worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026.

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