Teachers Pay Teachers vs Twinkl:Which is more popular by branded search?
In August 2026, Teachers Pay Teachers had more branded searches than Twinkl among teacher resource platforms worldwide. Teachers Pay Teachers was estimated to have 6.1M branded searches compared to Twinkl’s 1.2M, and held an 18.4% Share of Search versus Twinkl’s 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Teachers Pay Teachers or Twinkl?
Compare the platforms teachers source lesson material from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Teachers Pay Teachers, Twinkl. The figures are in the table below the chart.
View monthly share of search table
| Month | Kahoot! | Teachers Pay Teachers | Twinkl | Nearpod | Tes |
|---|---|---|---|---|---|
| Oct 2025 | 83.9% | 9.2% | 3.4% | 3.4% | 0.05% |
| Nov 2025 | 83.8% | 9.2% | 4.1% | 2.8% | 0.06% |
| Dec 2025 | 87.8% | 7.9% | 2.4% | 1.9% | 0.05% |
| Jan 2026 | 81% | 10.9% | 4% | 4% | 0.09% |
| Feb 2026 | 84.5% | 9.3% | 3.4% | 2.8% | 0.05% |
| Mar 2026 | 83.3% | 9.2% | 4.1% | 3.4% | 0.06% |
| Apr 2026 | 86.5% | 7.8% | 2.9% | 2.9% | 0.05% |
| May 2026 | 87.3% | 7.8% | 2.9% | 1.9% | 0.05% |
| Jun 2026 | 90% | 5.4% | 3.6% | 0.89% | 0.08% |
| Jul 2026 | 83.5% | 9.2% | 6.1% | 1% | 0.09% |
| Aug 2026 | 74.9% | 18.4% | 3.7% | 3% | 0.04% |
| Sep 2026 | — | — | — | — | — |
How has the Teachers Pay Teachers and Twinkl comparison changed over the last 12 months?
3 findings
- Teachers Pay Teachers was ahead of Twinkl in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Teachers Pay Teachers’ estimated Share of Search among teacher resource platforms worldwide moved from 9.2% to 18.4%, and its estimated monthly branded searches held steady at 6.1M.
- Across the 11 months ending August 2026, Twinkl’s estimated Share of Search among teacher resource platforms worldwide moved from 3.4% to 3.7%, and its estimated monthly branded searches moved from 2.2M to 1.2M.
How did search popularity change for teacher resource platforms worldwide in August 2026?
2 changes
In August 2026, Teachers Pay Teachers gained estimated Share of Search among teacher resource platforms worldwide, from 9.2% to 18.4%.
In August 2026, Twinkl lost estimated Share of Search among teacher resource platforms worldwide, from 6.1% to 3.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Teachers Pay Teachers’ and Twinkl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Teachers Pay Teachers
1 branded search term
- teachers pay teachers
Twinkl
1 branded search term
- twinkl
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.