Brandwave

How popular isKhan Academy?

In September 2026, people searched for Khan Academy by name about 11.1 million times worldwide, about the same as the previous year. These searches made up 16.6% of all global teacher resource platform searches, placing Khan Academy second out of eight platforms. When we asked both ChatGPT and Google AI Overviews about teacher resource platforms, Khan Academy appeared in three of the four answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Khan Academy is the second most searched of 8 competitors and the fifth most recommended in AI answers.

  1. Kahoot!Share of searches 68.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Khan AcademyShare of searches 16.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  3. Teachers Pay TeachersShare of searches 9.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. TwinklShare of searches 3.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. NearpodShare of searches 2.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+3 more

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Top teacher resource platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Khan Academy was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Khan Academy is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Teachers Pay Teachers1st
  2. Share My Lesson2nd
  3. PBS LearningMedia3rd
  4. Twinkl4th
  5. Khan Academy5th
  6. Kahoot!–
  7. Nearpod–
  8. Tes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Teachers Pay Teachers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Khan Academy3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PBS LearningMedia3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Share My Lesson3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Twinkl2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kahoot!0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nearpod0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tes0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about teacher resource platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which teacher resource platforms compete with Khan Academy?

Khan Academy against teacher resource platforms worldwide, by month

Share of searches by month for Kahoot!, Khan Academy, Teachers Pay Teachers, Twinkl, Nearpod. The figures are in the table below the chart.

View monthly share of searches table
MonthKahoot!Khan AcademyTeachers Pay TeachersTwinklNearpodTesPBS LearningMediaShare My Lesson
Oct 202571.9%14.3%7.9%2.9%2.9%0.04%0.02%<0.01%
Nov 202571.7%14.4%7.9%3.5%2.4%0.05%0.02%<0.01%
Dec 202576.7%12.6%6.9%2.1%1.7%0.05%0.02%<0.01%
Jan 202669.7%14%9.4%3.4%3.4%0.08%0.03%<0.01%
Feb 202674.2%12.2%8.1%3%2.4%0.04%0.02%<0.01%
Mar 202673.3%12%8.1%3.6%2.9%0.05%0.03%<0.01%
Apr 202675.7%12.4%6.8%2.5%2.5%0.05%0.04%<0.01%
May 202678.1%10.5%7%2.6%1.7%0.05%0.06%<0.01%
Jun 202680.2%10.8%4.8%3.2%0.79%0.07%0.04%<0.01%
Jul 202663.8%23.5%7%4.7%0.77%0.07%0.03%<0.01%
Aug 202658.7%21.6%14.4%2.9%2.4%0.03%0.03%<0.01%
Sep 202668.1%16.6%9.2%3.4%2.7%0.05%0.02%<0.01%

  1. 1.Kahoot!

    68.1%

    Held 1st. 45.5M estimated branded searches, +82.7% vs prior month. Share +9.4 points.

  2. 2.Khan Academy

    16.6%

    Held 2nd. 11.1M estimated branded searches, +21.4% vs prior month. Share -4.9 points.

  3. 3.Teachers Pay Teachers

    9.2%

    Held 3rd. 6.1M estimated branded searches, 0% vs prior month. Share -5.3 points.

  4. 4.Twinkl

    3.4%

    Held 4th. 2.2M estimated branded searches, +83.6% vs prior month. Share +0.5 points.

  5. 5.Nearpod

    2.7%

    Held 5th. 1.8M estimated branded searches, +83% vs prior month. Share +0.4 points.

  6. 6.Tes

    0.05%

    Held 6th. 33.1K estimated branded searches, +123.6% vs prior month. Share 0 points.

  7. 7.PBS LearningMedia

    0.02%

    Held 7th. 14.8K estimated branded searches, +22.3% vs prior month. Share 0 points.

  8. 8.Share My Lesson

    <0.01%

    Held 8th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

Compare popularity between Khan Academy and its closest rivals

Every comparison with Khan Academy

44 comparisons

How has branded search demand for Khan Academy changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Khan Academy worldwide held steady at 11.1M.
  • Across the 12 months ending September 2026, Khan Academy’s share of searches among teacher resource platforms worldwide increased from 14.3% to 16.6%.
  • Across the 12 months ending September 2026, Khan Academy’s share of searches among teacher resource platforms worldwide peaked at 23.5% in July 2026 and was lowest at 10.5% in May 2026.

How did search popularity change for teacher resource platforms worldwide in September 2026?

6 changes

  1. In September 2026, Kahoot! gained share of searches among teacher resource platforms worldwide, from 58.7% to 68.1%.

  2. In September 2026, Teachers Pay Teachers lost share of searches among teacher resource platforms worldwide, from 14.4% to 9.2%.

  3. In September 2026, Khan Academy lost share of searches among teacher resource platforms worldwide, from 21.6% to 16.6%.

  4. Estimated monthly branded searches for Nearpod worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  5. Estimated monthly branded searches for PBS LearningMedia worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

  6. Estimated monthly branded searches for Share My Lesson worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are Khan Academy’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Khan Academy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • khan academy

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How the Brand Demand Index is measured

Where does Khan Academy compete?

Khan Academy is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Edtech2nd of 916.1%Show ranking
Teacher resource platforms2nd of 816.6%Shown above
Maths apps1st of 744.2%Show ranking
Online learning platforms1st of 757.7%Show ranking
MOOC platforms1st of 860.1%Show ranking
Online tutoring platforms1st of 882.2%Show ranking
Maths practice platforms1st of 789.9%Show ranking
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Is Khan Academy your brand?

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