edX vs Khan Academy:Which is more popular by branded search?
In August 2026, Khan Academy had more branded searches than edX among MOOC platforms worldwide. Khan Academy was estimated to have 9.1M branded searches compared to edX’s 368K, and held a 70.6% Share of Search versus edX’s 2.8%. These are worldwide searches for English-language branded terms.
Follow edX vs Khan Academy and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, edX or Khan Academy?
Compare the platforms that host university courses online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Khan Academy, edX. The figures are in the table below the chart.
View monthly share of search table
| Month | Khan Academy | Coursera | edX | Udacity | FutureLearn |
|---|---|---|---|---|---|
| Oct 2025 | 69.7% | 25.7% | 3.5% | 0.85% | 0.38% |
| Nov 2025 | 69.2% | 25.4% | 4.2% | 0.83% | 0.38% |
| Dec 2025 | 65.3% | 29.2% | 3.9% | 1.2% | 0.35% |
| Jan 2026 | 60.9% | 33.3% | 4.5% | 0.9% | 0.4% |
| Feb 2026 | 65% | 29.1% | 4.8% | 0.79% | 0.35% |
| Mar 2026 | 64.9% | 29.1% | 4.8% | 0.95% | 0.35% |
| Apr 2026 | 65.9% | 29.5% | 3.2% | 0.97% | 0.36% |
| May 2026 | 61.4% | 33.6% | 3.7% | 0.91% | 0.33% |
| Jun 2026 | 56.6% | 37.9% | 4.2% | 0.84% | 0.46% |
| Jul 2026 | 61.6% | 33.7% | 3.7% | 0.61% | 0.41% |
| Aug 2026 | 70.6% | 25.9% | 2.8% | 0.47% | 0.26% |
| Sep 2026 | — | — | — | — | — |
How has the edX and Khan Academy comparison changed over the last 12 months?
3 findings
- Khan Academy was ahead of edX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, edX’s estimated Share of Search among MOOC platforms worldwide moved from 3.5% to 2.8%, and its estimated monthly branded searches moved from 550K to 368K.
- Across the 11 months ending August 2026, Khan Academy’s estimated Share of Search among MOOC platforms worldwide moved from 69.7% to 70.6%, and its estimated monthly branded searches moved from 11.1M to 9.1M.
How did search popularity change for MOOC platforms worldwide in August 2026?
2 changes
In August 2026, Khan Academy gained estimated Share of Search among MOOC platforms worldwide, from 61.6% to 70.6%.
In August 2026, edX lost estimated Share of Search among MOOC platforms worldwide, from 3.7% to 2.8%.
How each brand is measured
Brandwave collects information about searches that people make online using edX’s and Khan Academy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
edX
1 branded search term
- edx
Khan Academy
1 branded search term
- khan academy
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.