Brandwave

Online learning platforms:Which are searched most?

In September 2026, Khan Academy was the most searched among online learning platforms worldwide, with an estimated 11.1M branded searches and 57.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Khan Academy57.7%
  2. Coursera17.4%
  3. Udemy17.4%
  4. LinkedIn Learning4.3%
  5. edX1.6%
  6. MasterClass1%
  7. Skillshare0.57%

Follow online learning platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the online course platforms people use to learn new skills. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among online learning platforms worldwide, by month

Share of Search by month for Khan Academy, Coursera, Udemy, LinkedIn Learning. The figures are in the table below the chart.

View monthly share of search table
MonthKhan AcademyCourseraUdemyLinkedIn LearningedXMasterClassSkillshare
Oct 202550.2%18.5%22.6%3.7%2.5%1.1%1.4%
Nov 202547.3%17.3%25.9%3.5%2.8%1.6%1.6%
Dec 202544.9%20.1%24.6%4%2.7%2.2%1.5%
Jan 202640.7%22.2%27.2%3.7%3%1.6%1.6%
Feb 202644.8%20%24.5%4%3.3%1.2%2.2%
Mar 202644.1%19.8%24.1%4.9%3.2%1.8%2.2%
Apr 202645.7%20.5%25%4.1%2.2%1.5%1%
May 202641%22.4%27.4%4.5%2.5%1.3%0.9%
Jun 202636.2%24.2%29.6%4.9%2.7%1.5%0.98%
Jul 202641.5%22.7%27.7%3.7%2.5%1.1%0.75%
Aug 202651%18.7%22.8%3.8%2.1%1.1%0.61%
Sep 202657.7%17.4%17.4%4.3%1.6%1%0.57%

This month’s ranking, September 2026

  1. 1.Khan Academy

    57.7%

    Held 1st. 11.1M estimated branded searches, +21.4% vs prior month. Share +6.7 points.

  2. 2.Coursera

    17.4%

    Moved from 3rd to 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -1.3 points.

  3. 3.Udemy

    17.4%

    Moved from 2nd to 3rd. 3.4M estimated branded searches, -18.1% vs prior month. Share -5.4 points.

  4. 4.LinkedIn Learning

    4.3%

    Held 4th. 823K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  5. 5.edX

    1.6%

    Held 5th. 301K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  6. 6.MasterClass

    1%

    Held 6th. 201K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Skillshare

    0.57%

    Held 7th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among online learning platforms worldwide?

In September 2026, Khan Academy was the most searched among online learning platforms worldwide, with an estimated 11.1M branded searches and 57.7% estimated Share of Search within this set. Coursera is in 2nd place, 40.3 percentage points behind at 17.4% Share of Search.

Global online learning platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Khan Academy50.2% → 57.7%57.7%Sep 202636.2%Jun 20261st
Coursera18.5% → 17.4%24.2%Jun 202617.3%Nov 20253rd → 2nd
Udemy22.6% → 17.4%29.6%Jun 202617.4%Sep 20262nd → 3rd
LinkedIn Learning3.7% → 4.3%4.9%Jun 20263.5%Nov 20254th
edX2.5% → 1.6%3.3%Feb 20261.6%Sep 20265th
MasterClass1.1% → 1%2.2%Dec 20251%Sep 20267th → 6th
Skillshare1.4% → 0.57%2.2%Feb 20260.57%Sep 20266th → 7th

Each finding as a sentence

  • Across the 12 months ending September 2026, Khan Academy’s estimated Share of Search among online learning platforms worldwide increased from 50.2% to 57.7%.
  • Across the 12 months ending September 2026, Coursera’s estimated Share of Search among online learning platforms worldwide decreased from 18.5% to 17.4%.
  • Across the 12 months ending September 2026, Udemy’s estimated Share of Search among online learning platforms worldwide decreased from 22.6% to 17.4%.
  • Across the 12 months ending September 2026, LinkedIn Learning’s estimated Share of Search among online learning platforms worldwide increased from 3.7% to 4.3%.
  • Across the 12 months ending September 2026, edX’s estimated Share of Search among online learning platforms worldwide decreased from 2.5% to 1.6%.
  • Across the 12 months ending September 2026, Skillshare’s estimated Share of Search among online learning platforms worldwide decreased from 1.4% to 0.57%.
  • Across the 12 months ending September 2026, Khan Academy’s estimated Share of Search among online learning platforms worldwide peaked at 57.7% in September 2026 and was lowest at 36.2% in June 2026.
  • Across the 12 months ending September 2026, Coursera’s estimated Share of Search among online learning platforms worldwide peaked at 24.2% in June 2026 and was lowest at 17.3% in November 2025.
  • Across the 12 months ending September 2026, Udemy’s estimated Share of Search among online learning platforms worldwide peaked at 29.6% in June 2026 and was lowest at 17.4% in September 2026.
  • Across the 12 months ending September 2026, LinkedIn Learning’s estimated Share of Search among online learning platforms worldwide peaked at 4.9% in June 2026 and was lowest at 3.5% in November 2025.
  • Across the 12 months ending September 2026, edX’s estimated Share of Search among online learning platforms worldwide peaked at 3.3% in February 2026 and was lowest at 1.6% in September 2026.
  • Across the 12 months ending September 2026, MasterClass’ estimated Share of Search among online learning platforms worldwide peaked at 2.2% in December 2025 and was lowest at 1% in September 2026.
  • Across the 12 months ending September 2026, Skillshare’s estimated Share of Search among online learning platforms worldwide peaked at 2.2% in February 2026 and was lowest at 0.57% in September 2026.
  • Across the 12 months ending September 2026, Coursera rose from 3rd to 2nd among online learning platforms worldwide.
  • Across the 12 months ending September 2026, Udemy fell from 2nd to 3rd among online learning platforms worldwide.
  • Across the 12 months ending September 2026, MasterClass rose from 7th to 6th among online learning platforms worldwide.
  • Across the 12 months ending September 2026, Skillshare fell from 6th to 7th among online learning platforms worldwide.

How did search popularity change for online learning platforms worldwide in September 2026?

  1. In September 2026, Khan Academy gained estimated Share of Search among online learning platforms worldwide, from 51% to 57.7%.

  2. In September 2026, LinkedIn Learning gained estimated Share of Search among online learning platforms worldwide, from 3.8% to 4.3%.

  3. In September 2026, Udemy lost estimated Share of Search among online learning platforms worldwide, from 22.8% to 17.4%.

  4. In September 2026, Coursera lost estimated Share of Search among online learning platforms worldwide, from 18.7% to 17.4%.

  5. edX’s estimated Share of Search among online learning platforms worldwide has lost ground for 3 months in a row, from 2.7% to 1.6% in September 2026.

  6. Estimated monthly branded searches for Skillshare worldwide fell 63.5% over 12 measured months, from 301K to 110K in September 2026.

  7. Estimated monthly branded searches for MasterClass worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free