LinkedIn Learning vs Udemy:Which is more popular by branded search?
In August 2026, Udemy had more branded searches than LinkedIn Learning among professional certifications worldwide. Udemy was estimated to have 4.1M branded searches compared to LinkedIn Learning’s 673K, and held an 80% Share of Search versus LinkedIn Learning’s 13.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, LinkedIn Learning or Udemy?
Compare the professional certifications schools and universities use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Udemy, LinkedIn Learning. The figures are in the table below the chart.
View monthly share of search table
| Month | Udemy | LinkedIn Learning | Simplilearn | Skillshare | Great Learning | Pluralsight |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.7% | 12.8% | 3.1% | 4.7% | 1.7% | <0.01% |
| Nov 2025 | 79.8% | 10.7% | 3.2% | 4.8% | 1.4% | <0.01% |
| Dec 2025 | 77.7% | 12.8% | 3.1% | 4.7% | 1.7% | <0.01% |
| Jan 2026 | 80% | 10.8% | 2.6% | 4.8% | 1.8% | <0.01% |
| Feb 2026 | 75.9% | 12.5% | 3.1% | 6.8% | 1.7% | <0.01% |
| Mar 2026 | 73.9% | 14.9% | 3% | 6.6% | 1.6% | <0.01% |
| Apr 2026 | 78.9% | 13% | 3.2% | 3.2% | 1.7% | <0.01% |
| May 2026 | 79.6% | 13.1% | 3.2% | 2.6% | 1.4% | <0.01% |
| Jun 2026 | 79.4% | 13.1% | 3.2% | 2.6% | 1.8% | <0.01% |
| Jul 2026 | 82% | 11% | 3.3% | 2.2% | 1.5% | <0.01% |
| Aug 2026 | 80% | 13.2% | 3.2% | 2.2% | 1.4% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the LinkedIn Learning and Udemy comparison changed over the last 12 months?
3 findings
- Udemy was ahead of LinkedIn Learning in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LinkedIn Learning’s estimated Share of Search among professional certifications worldwide moved from 12.8% to 13.2%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 11 months ending August 2026, Udemy’s estimated Share of Search among professional certifications worldwide moved from 77.7% to 80%, and its estimated monthly branded searches moved from 5M to 4.1M.
How did search popularity change for professional certifications worldwide in August 2026?
2 changes
In August 2026, LinkedIn Learning gained estimated Share of Search among professional certifications worldwide, from 11% to 13.2%.
In August 2026, Udemy lost estimated Share of Search among professional certifications worldwide, from 82% to 80%.
How each brand is measured
Brandwave collects information about searches that people make online using LinkedIn Learning’s and Udemy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LinkedIn Learning
1 branded search term
- linkedin learning
Udemy
1 branded search term
- udemy
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.