Brandwave

How popular isCoursera in search?

In September 2026, there were an estimated 3.4M branded searches for Coursera worldwide which is down 18.1% over the last 12 months. Coursera holds 17.4% estimated Share of Search among online learning platforms worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Khan Academy57.7%
  2. Coursera17.4%
  3. Udemy17.4%
  4. LinkedIn Learning4.3%
  5. edX1.6%
  6. MasterClass1%
  7. Skillshare0.57%
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Which online learning platforms compete with Coursera?

Coursera against online learning platforms worldwide, by month

Share of Search by month for Khan Academy, Coursera, Udemy, LinkedIn Learning. The figures are in the table below the chart.

View monthly share of search table
MonthKhan AcademyCourseraUdemyLinkedIn LearningedXMasterClassSkillshare
Oct 202550.2%18.5%22.6%3.7%2.5%1.1%1.4%
Nov 202547.3%17.3%25.9%3.5%2.8%1.6%1.6%
Dec 202544.9%20.1%24.6%4%2.7%2.2%1.5%
Jan 202640.7%22.2%27.2%3.7%3%1.6%1.6%
Feb 202644.8%20%24.5%4%3.3%1.2%2.2%
Mar 202644.1%19.8%24.1%4.9%3.2%1.8%2.2%
Apr 202645.7%20.5%25%4.1%2.2%1.5%1%
May 202641%22.4%27.4%4.5%2.5%1.3%0.9%
Jun 202636.2%24.2%29.6%4.9%2.7%1.5%0.98%
Jul 202641.5%22.7%27.7%3.7%2.5%1.1%0.75%
Aug 202651%18.7%22.8%3.8%2.1%1.1%0.61%
Sep 202657.7%17.4%17.4%4.3%1.6%1%0.57%

  1. 1.Khan Academy

    57.7%

    Held 1st. 11.1M estimated branded searches, +21.4% vs prior month. Share +6.7 points.

  2. 2.Coursera

    17.4%

    Moved from 3rd to 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -1.3 points.

  3. 3.Udemy

    17.4%

    Moved from 2nd to 3rd. 3.4M estimated branded searches, -18.1% vs prior month. Share -5.4 points.

  4. 4.LinkedIn Learning

    4.3%

    Held 4th. 823K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  5. 5.edX

    1.6%

    Held 5th. 301K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  6. 6.MasterClass

    1%

    Held 6th. 201K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Skillshare

    0.57%

    Held 7th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Coursera and its closest rivals

Every comparison with Coursera

How has branded search demand for Coursera changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Coursera worldwide fell from 4.1M to 3.4M.
  • Across the 12 months ending September 2026, Coursera’s estimated Share of Search among online learning platforms worldwide decreased from 18.5% to 17.4%.
  • Across the 12 months ending September 2026, Coursera’s estimated Share of Search among online learning platforms worldwide peaked at 24.2% in June 2026 and was lowest at 17.3% in November 2025.
  • Across the 12 months ending September 2026, Coursera rose from 3rd to 2nd among online learning platforms worldwide.

How did search popularity change for online learning platforms worldwide in September 2026?

  1. In September 2026, Khan Academy gained estimated Share of Search among online learning platforms worldwide, from 51% to 57.7%.

  2. In September 2026, LinkedIn Learning gained estimated Share of Search among online learning platforms worldwide, from 3.8% to 4.3%.

  3. In September 2026, Udemy lost estimated Share of Search among online learning platforms worldwide, from 22.8% to 17.4%.

  4. In September 2026, Coursera lost estimated Share of Search among online learning platforms worldwide, from 18.7% to 17.4%.

  5. edX’s estimated Share of Search among online learning platforms worldwide has lost ground for 3 months in a row, from 2.7% to 1.6% in September 2026.

  6. Estimated monthly branded searches for Skillshare worldwide fell 63.5% over 12 measured months, from 301K to 110K in September 2026.

Where does Coursera compete?

Coursera is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Online learning platforms2nd of 717.4%Shown above
MOOC platforms2nd of 522.5%Show ranking
Online course marketplaces1st of 447.5%Show ranking
University online degrees1st of 671.1%Show ranking

How is Coursera measured?

Brandwave collects information about searches that people make online using Coursera’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • coursera

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How the Brand Demand Index is measured

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