Brandwave

How popular isCoursera in search?

In August 2026, there were an estimated 3.4M branded searches for Coursera worldwide which is down 18.1% over the last 11 months. Coursera holds 43% estimated Share of Search among online course marketplaces worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Udemy52.5%
  2. Coursera43%
  3. Domestika3.2%
  4. Skillshare1.4%
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Which online course marketplaces compete with Coursera?

Coursera against online course marketplaces worldwide, by month

Share of Search by month for Udemy, Coursera, Domestika. The figures are in the table below the chart.

View monthly share of search table
MonthUdemyCourseraDomestikaSkillshare
Oct 202551.2%41.9%3.8%3.1%
Nov 202555.4%37.1%4.1%3.3%
Dec 202550.8%41.6%4.6%3.1%
Jan 202650.8%41.6%4.6%3.1%
Feb 202650%41%4.5%4.5%
Mar 202650%41%4.5%4.5%
Apr 202651.7%42.4%3.8%2.1%
May 202651.9%42.5%3.8%1.7%
Jun 202652.3%42.8%3.1%1.7%
Jul 202652.5%43%3.2%1.4%
Aug 202652.5%43%3.2%1.4%
Sep 2026————
  1. 1.Udemy

    52.5%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Domestika

    3.2%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  4. Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Coursera and its closest rivals

How has branded search demand for Coursera changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Coursera worldwide fell from 4.1M to 3.4M.
  • Across the 11 months ending August 2026, Coursera’s estimated Share of Search among online course marketplaces worldwide increased from 41.9% to 43%.
  • Across the 11 months ending August 2026, Coursera’s estimated Share of Search among online course marketplaces worldwide peaked at 43% in July 2026 and was lowest at 37.1% in November 2025.

How did search popularity change for online course marketplaces worldwide in August 2026?

  1. Estimated monthly branded searches for Skillshare worldwide fell 63.5% over 11 measured months, from 301K to 110K in August 2026.

  2. Estimated monthly branded searches for Domestika worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026.

  3. Estimated monthly branded searches for Udemy worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.

  4. Estimated monthly branded searches for Coursera worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

Where does Coursera compete?

Coursera is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
MOOC platforms2nd of 525.9%Show ranking
Online course marketplaces2nd of 443%Shown above
University online degrees1st of 671.3%Show ranking

How is Coursera measured?

Brandwave collects information about searches that people make online using Coursera’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • coursera

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How the Brand Demand Index is measured

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Is Coursera your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.