Online course marketplaces:Which brands are most popular in search?
In August 2026, Udemy was the most searched among online course marketplaces worldwide, with an estimated 4.1M branded searches and 52.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Udemy52.5%
Coursera43%
Domestika3.2%
Skillshare1.4%
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Share of SearchLeaderboard
Compare the marketplaces people buy online courses from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Udemy, Coursera, Domestika. The figures are in the table below the chart.
View monthly share of search table
| Month | Udemy | Coursera | Domestika | Skillshare |
|---|---|---|---|---|
| Oct 2025 | 51.2% | 41.9% | 3.8% | 3.1% |
| Nov 2025 | 55.4% | 37.1% | 4.1% | 3.3% |
| Dec 2025 | 50.8% | 41.6% | 4.6% | 3.1% |
| Jan 2026 | 50.8% | 41.6% | 4.6% | 3.1% |
| Feb 2026 | 50% | 41% | 4.5% | 4.5% |
| Mar 2026 | 50% | 41% | 4.5% | 4.5% |
| Apr 2026 | 51.7% | 42.4% | 3.8% | 2.1% |
| May 2026 | 51.9% | 42.5% | 3.8% | 1.7% |
| Jun 2026 | 52.3% | 42.8% | 3.1% | 1.7% |
| Jul 2026 | 52.5% | 43% | 3.2% | 1.4% |
| Aug 2026 | 52.5% | 43% | 3.2% | 1.4% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.5% | 4.1M | 0% | 0 points | |
| 2, held 2nd | 43% | 3.4M | 0% | 0 points | |
| 3, held 3rd | 3.2% | 246K | 0% | 0 points | |
| 4, held 4th | 1.4% | 110K | 0% | 0 points |
1.
Udemy52.5%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Coursera43%
Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.
3.2%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
1.4%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among online course marketplaces worldwide?
4 brands
In August 2026, Udemy was the most searched among online course marketplaces worldwide, with an estimated 4.1M branded searches and 52.5% estimated Share of Search within this set. Coursera is in 2nd place, 9.5 percentage points behind at 43% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Udemy | 51.2% → 52.5% | 55.4%Nov 2025 | 50%Feb 2026 | 1st |
| Coursera | 41.9% → 43% | 43%Jul 2026 | 37.1%Nov 2025 | 2nd |
| Domestika | 3.8% → 3.2% | 4.6%Jan 2026 | 3.1%Jun 2026 | 3rd |
| Skillshare | 3.1% → 1.4% | 4.5%Feb 2026 | 1.4%Jul 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Udemy’s estimated Share of Search among online course marketplaces worldwide increased from 51.2% to 52.5%.
- Across the 11 months ending August 2026, Coursera’s estimated Share of Search among online course marketplaces worldwide increased from 41.9% to 43%.
- Across the 11 months ending August 2026, Domestika’s estimated Share of Search among online course marketplaces worldwide decreased from 3.8% to 3.2%.
- Across the 11 months ending August 2026, Skillshare’s estimated Share of Search among online course marketplaces worldwide decreased from 3.1% to 1.4%.
- Across the 11 months ending August 2026, Udemy’s estimated Share of Search among online course marketplaces worldwide peaked at 55.4% in November 2025 and was lowest at 50% in February 2026.
- Across the 11 months ending August 2026, Coursera’s estimated Share of Search among online course marketplaces worldwide peaked at 43% in July 2026 and was lowest at 37.1% in November 2025.
- Across the 11 months ending August 2026, Domestika’s estimated Share of Search among online course marketplaces worldwide peaked at 4.6% in January 2026 and was lowest at 3.1% in June 2026.
- Across the 11 months ending August 2026, Skillshare’s estimated Share of Search among online course marketplaces worldwide peaked at 4.5% in February 2026 and was lowest at 1.4% in July 2026.
How did search popularity change for online course marketplaces worldwide in August 2026?
4 changes
Estimated monthly branded searches for Skillshare worldwide fell 63.5% over 11 measured months, from 301K to 110K in August 2026.
Estimated monthly branded searches for Domestika worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026.
Estimated monthly branded searches for Udemy worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.
Estimated monthly branded searches for Coursera worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
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