How popular isUdemy in search?
In August 2026, there were an estimated 4.1M branded searches for Udemy worldwide which is down 18.2% over the last 11 months. Udemy holds 52.5% estimated Share of Search among online course marketplaces worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Udemy52.5%
Coursera43%
Domestika3.2%
Skillshare1.4%
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Which online course marketplaces compete with Udemy?
Share of Search by month for Udemy, Coursera, Domestika. The figures are in the table below the chart.
View monthly share of search table
| Month | Udemy | Coursera | Domestika | Skillshare |
|---|---|---|---|---|
| Oct 2025 | 51.2% | 41.9% | 3.8% | 3.1% |
| Nov 2025 | 55.4% | 37.1% | 4.1% | 3.3% |
| Dec 2025 | 50.8% | 41.6% | 4.6% | 3.1% |
| Jan 2026 | 50.8% | 41.6% | 4.6% | 3.1% |
| Feb 2026 | 50% | 41% | 4.5% | 4.5% |
| Mar 2026 | 50% | 41% | 4.5% | 4.5% |
| Apr 2026 | 51.7% | 42.4% | 3.8% | 2.1% |
| May 2026 | 51.9% | 42.5% | 3.8% | 1.7% |
| Jun 2026 | 52.3% | 42.8% | 3.1% | 1.7% |
| Jul 2026 | 52.5% | 43% | 3.2% | 1.4% |
| Aug 2026 | 52.5% | 43% | 3.2% | 1.4% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.5% | 4.1M | 0% | 0 points | |
| 2, held 2nd | 43% | 3.4M | 0% | 0 points | |
| 3, held 3rd | 3.2% | 246K | 0% | 0 points | |
| 4, held 4th | 1.4% | 110K | 0% | 0 points |
1.
Udemy52.5%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Coursera43%
Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.
3.2%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
1.4%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Udemy and its closest rivals
How has branded search demand for Udemy changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Udemy worldwide fell from 5M to 4.1M.
- Across the 11 months ending August 2026, Udemy’s estimated Share of Search among online course marketplaces worldwide increased from 51.2% to 52.5%.
- Across the 11 months ending August 2026, Udemy’s estimated Share of Search among online course marketplaces worldwide peaked at 55.4% in November 2025 and was lowest at 50% in February 2026.
How did search popularity change for online course marketplaces worldwide in August 2026?
4 changes
Estimated monthly branded searches for Skillshare worldwide fell 63.5% over 11 measured months, from 301K to 110K in August 2026.
Estimated monthly branded searches for Domestika worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026.
Estimated monthly branded searches for Udemy worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.
Estimated monthly branded searches for Coursera worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
Where does Udemy compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Online course marketplaces | 1st of 4 | 52.5% | Shown above |
| Professional certifications | 1st of 6 | 80% | Show ranking |
How is Udemy measured?
Brandwave collects information about searches that people make online using Udemy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- udemy
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