How popular isUdemy?
In September 2026, people searched for Udemy by name about 3.4 million times worldwide, a 33% decrease from the previous year. These searches made up 18.1% of all global MOOC platform searches, placing Udemy third out of eight platforms. When we asked both ChatGPT and Google AI Overviews about MOOC platforms, Udemy appeared in two of the five answers and was the sixth most recommended of the eight.
Udemy is the third most searched of 8 competitors and the sixth most recommended in AI answers.
Khan AcademyShare of searches 60.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
CourseraShare of searches 18.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
UdemyShare of searches 18.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
edXShare of searches 1.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
MIT OpenCourseWareShare of searches 0.73%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top MOOC platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Udemy was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Udemy is the sixth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Coursera1st
- edX2nd
- Khan Academy3rd
- MIT OpenCourseWare4th
FutureLearn5th- Udemy6th
OpenLearn7th
Udacity8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Coursera5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- edX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Khan Academy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FutureLearn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Udemy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MIT OpenCourseWare2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OpenLearn2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Udacity1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about MOOC platforms
5 answers
Asked ChatGPT
“Which MOOC platform should I use?”
Asked ChatGPT
“What are the best MOOC platforms?”
Asked ChatGPT
“What's the best MOOC platform for online learning?”
Searched Google, AI Overview
“online course platform”
Searched Google, AI Overview
“free online courses”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which MOOC platforms compete with Udemy?
Share of searches by month for Khan Academy, Coursera, Udemy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Khan Academy | Coursera | Udemy | edX | MIT OpenCourseWare | OpenLearn | FutureLearn | Udacity |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 19.3% | 23.6% | 2.6% | 0.64% | 0.29% | 0.43% | 0.64% |
| Nov 2025 | 49.7% | 18.2% | 27.2% | 3% | 0.6% | 0.27% | 0.4% | 0.6% |
| Dec 2025 | 47.6% | 21.3% | 26% | 2.9% | 0.7% | 0.31% | 0.38% | 0.86% |
| Jan 2026 | 42.7% | 23.4% | 28.6% | 3.1% | 0.77% | 0.35% | 0.42% | 0.63% |
| Feb 2026 | 47.4% | 21.2% | 25.9% | 3.5% | 0.7% | 0.31% | 0.47% | 0.57% |
| Mar 2026 | 47.1% | 21.1% | 25.8% | 3.5% | 1% | 0.31% | 0.47% | 0.69% |
| Apr 2026 | 47.8% | 21.4% | 26.1% | 2.4% | 0.86% | 0.32% | 0.39% | 0.7% |
| May 2026 | 42.9% | 23.5% | 28.7% | 2.6% | 0.95% | 0.35% | 0.42% | 0.63% |
| Jun 2026 | 38% | 25.5% | 31.1% | 2.8% | 1.3% | 0.38% | 0.46% | 0.56% |
| Jul 2026 | 42.8% | 23.4% | 28.6% | 2.6% | 1.2% | 0.52% | 0.42% | 0.42% |
| Aug 2026 | 52.8% | 19.4% | 23.6% | 2.1% | 0.95% | 0.43% | 0.35% | 0.35% |
| Sep 2026 | 60.1% | 18.1% | 18.1% | 1.6% | 0.73% | 0.49% | 0.4% | 0.33% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.1% | 11.1M | +21.4% | +7.3 points | |
| 2, moved from 3rd to 2nd | 18.1% | 3.4M | 0% | -1.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 18.1% | 3.4M | -18.1% | -5.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 1.6% | 301K | -18.2% | -0.5 points | |
| 5, held 5th | 0.73% | 135K | -18.2% | -0.2 points | |
| 6, held 6th | 0.49% | 90.5K | +22.3% | +0.1 points | |
| 7, held 7th | 0.4% | 74K | +22.3% | +0.1 points | |
| 8, held 8th | 0.33% | 60.5K | 0% | 0 points |
60.1%
Held 1st. 11.1M estimated branded searches, +21.4% vs prior month. Share +7.3 points.
2.
Coursera18.1%
Moved from 3rd to 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -1.2 points.
3.
Udemy18.1%
Moved from 2nd to 3rd. 3.4M estimated branded searches, -18.1% vs prior month. Share -5.5 points.
4.
edX1.6%
Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
0.73%
Held 5th. 135K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
0.49%
Held 6th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
0.4%
Held 7th. 74K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
8.
Udacity0.33%
Held 8th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Udemy and its closest rivals
Every comparison with Udemy
14 comparisons
How has branded search demand for Udemy changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Udemy worldwide fell from 5M to 3.4M.
- Across the 12 months ending September 2026, Udemy’s share of searches among MOOC platforms worldwide decreased from 23.6% to 18.1%.
- Across the 12 months ending September 2026, Udemy’s share of searches among MOOC platforms worldwide peaked at 31.1% in June 2026 and was lowest at 18.1% in September 2026.
- Across the 12 months ending September 2026, Udemy fell from 2nd to 3rd among MOOC platforms worldwide.
How did search popularity change for MOOC platforms worldwide in September 2026?
6 changes
In September 2026, Khan Academy gained share of searches among MOOC platforms worldwide, from 52.8% to 60.1%.
In September 2026, Udemy lost share of searches among MOOC platforms worldwide, from 23.6% to 18.1%.
In September 2026, Coursera lost share of searches among MOOC platforms worldwide, from 19.4% to 18.1%.
edX’s share of searches among MOOC platforms worldwide has lost ground for 3 months in a row, from 2.8% to 1.6% in September 2026.
MIT OpenCourseWare’s share of searches among MOOC platforms worldwide has lost ground for 3 months in a row, from 1.3% to 0.73% in September 2026.
Estimated monthly branded searches for OpenLearn worldwide rose 49.6% over 12 measured months, from 60.5K to 90.5K in September 2026.
How are Udemy’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Udemy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- udemy
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Where does Udemy compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Online learning platforms | 3rd of 7 | 17.4% | Show ranking |
| MOOC platforms | 3rd of 8 | 18.1% | Shown above |
| Online course marketplaces | 2nd of 6 | 41% | Show ranking |
| Professional certifications | 1st of 6 | 74.1% | Show ranking |
Is Udemy your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.