Brandwave

Khan Academy vs Udemy:Which is more popular?

In September 2026, Khan Academy had more branded searches than Udemy among MOOC platforms worldwide. Khan Academy had about 11.1 million branded searches, while Udemy had 3.4 million. Khan Academy made up 60.1% of all MOOC platform searches we track, and Udemy accounted for 18.1%. When we asked ChatGPT and Google AI Overviews about MOOC platforms, Khan Academy appeared in three of the five answers and Udemy in two. Khan Academy was mentioned before Udemy in three out of four answers that named either.

Among MOOC platforms worldwide in September 2026

Who do people search for more?

Khan Academy, about 3 searches for every 1 for Udemy

Khan Academy 11.1M searchesUdemy 3.4M searches

Who does AI mention more?

Khan Academy, mentioned in 3 of 5 answers, Udemy in 2

Khan Academy in 3 of 5Udemy in 2 of 5

Who does AI recommend more?

Khan Academy, named ahead of Udemy in 3 of 4 answers

Khan Academy first in 3Udemy first in 1

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Top MOOC platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Khan Academy was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Udemy was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Khan Academy was listed before Udemy in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coursera1st
  2. edX2nd
  3. Khan Academy3rd
  4. MIT OpenCourseWare4th
  5. FutureLearn5th
  6. Udemy6th
  7. OpenLearn7th
  8. Udacity8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coursera5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • edX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Khan Academy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FutureLearn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Udemy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MIT OpenCourseWare2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OpenLearn2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Udacity1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MOOC platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Khan Academy or Udemy more popular in search?

This chart shows how often people search Google for Khan Academy and Udemy by name. Each line represents a brand's share of searches for all eight MOOC platforms we track, month by month, from English-language searches worldwide.

Khan Academy and Udemy among MOOC platforms worldwide, by month

Share of searches by month for Khan Academy, Udemy. The figures are in the table below the chart.

View monthly share of searches table
MonthKhan AcademyCourseraUdemyedXMIT OpenCourseWareOpenLearnFutureLearnUdacity
Oct 202552.5%19.3%23.6%2.6%0.64%0.29%0.43%0.64%
Nov 202549.7%18.2%27.2%3%0.6%0.27%0.4%0.6%
Dec 202547.6%21.3%26%2.9%0.7%0.31%0.38%0.86%
Jan 202642.7%23.4%28.6%3.1%0.77%0.35%0.42%0.63%
Feb 202647.4%21.2%25.9%3.5%0.7%0.31%0.47%0.57%
Mar 202647.1%21.1%25.8%3.5%1%0.31%0.47%0.69%
Apr 202647.8%21.4%26.1%2.4%0.86%0.32%0.39%0.7%
May 202642.9%23.5%28.7%2.6%0.95%0.35%0.42%0.63%
Jun 202638%25.5%31.1%2.8%1.3%0.38%0.46%0.56%
Jul 202642.8%23.4%28.6%2.6%1.2%0.52%0.42%0.42%
Aug 202652.8%19.4%23.6%2.1%0.95%0.43%0.35%0.35%
Sep 202660.1%18.1%18.1%1.6%0.73%0.49%0.4%0.33%

How has the Khan Academy and Udemy comparison changed over the last 12 months?

3 findings
  • Khan Academy was ahead of Udemy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Khan Academy’s share of searches among MOOC platforms worldwide moved from 52.5% to 60.1%, and its estimated monthly branded searches held steady at 11.1M.
  • Across the 12 months ending September 2026, Udemy’s share of searches among MOOC platforms worldwide moved from 23.6% to 18.1%, and its estimated monthly branded searches moved from 5M to 3.4M.

How did search popularity change for MOOC platforms worldwide in September 2026?

2 changes

  1. In September 2026, Khan Academy gained share of searches among MOOC platforms worldwide, from 52.8% to 60.1%.

  2. In September 2026, Udemy lost share of searches among MOOC platforms worldwide, from 23.6% to 18.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Khan Academy’s and Udemy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Khan Academy

1 branded search term

  • khan academy

Udemy

1 branded search term

  • udemy

How the Brand Demand Index is measured

Other head-to-heads among MOOC platforms

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