Brandwave

How popular isKhan Academy in search?

In August 2026, there were an estimated 9.1M branded searches for Khan Academy worldwide which is down 17.7% over the last 11 months. Khan Academy holds 70.6% estimated Share of Search among MOOC platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Khan Academy70.6%
  2. Coursera25.9%
  3. edX2.8%
  4. Udacity0.47%
  5. FutureLearn0.26%
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Where does Khan Academy compete?

Khan Academy is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
MOOC platforms1st of 570.6%Shown below
Maths practice platforms1st of 594.1%Show ranking

Which MOOC platforms compete with Khan Academy?

Khan Academy against MOOC platforms worldwide, by month

Share of Search by month for Khan Academy, Coursera, edX. The figures are in the table below the chart.

View monthly share of search table
MonthKhan AcademyCourseraedXUdacityFutureLearn
Oct 202569.7%25.7%3.5%0.85%0.38%
Nov 202569.2%25.4%4.2%0.83%0.38%
Dec 202565.3%29.2%3.9%1.2%0.35%
Jan 202660.9%33.3%4.5%0.9%0.4%
Feb 202665%29.1%4.8%0.79%0.35%
Mar 202664.9%29.1%4.8%0.95%0.35%
Apr 202665.9%29.5%3.2%0.97%0.36%
May 202661.4%33.6%3.7%0.91%0.33%
Jun 202656.6%37.9%4.2%0.84%0.46%
Jul 202661.6%33.7%3.7%0.61%0.41%
Aug 202670.6%25.9%2.8%0.47%0.26%
Sep 2026—————

  1. 1.Khan Academy

    70.6%

    Held 1st. 9.1M estimated branded searches, +49.3% vs prior month. Share +9 points.

  2. 2.Coursera

    25.9%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -7.8 points.

  3. 3.edX

    2.8%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Udacity

    0.47%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.FutureLearn

    0.26%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

Compare search popularity between Khan Academy and its closest rivals

How has branded search demand for Khan Academy changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Khan Academy worldwide fell from 11.1M to 9.1M.
  • Across the 11 months ending August 2026, Khan Academy’s estimated Share of Search among MOOC platforms worldwide increased from 69.7% to 70.6%.
  • Across the 11 months ending August 2026, Khan Academy’s estimated Share of Search among MOOC platforms worldwide peaked at 70.6% in August 2026 and was lowest at 56.6% in June 2026.

How did search popularity change for MOOC platforms worldwide in August 2026?

  1. In August 2026, Khan Academy gained estimated Share of Search among MOOC platforms worldwide, from 61.6% to 70.6%.

  2. In August 2026, Coursera lost estimated Share of Search among MOOC platforms worldwide, from 33.7% to 25.9%.

  3. In August 2026, edX lost estimated Share of Search among MOOC platforms worldwide, from 3.7% to 2.8%.

  4. Estimated monthly branded searches for Udacity worldwide fell 55.2% over 11 measured months, from 135K to 60.5K in August 2026.

  5. Estimated monthly branded searches for FutureLearn worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.

How is Khan Academy measured?

Brandwave collects information about searches that people make online using Khan Academy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • khan academy

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How the Brand Demand Index is measured

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