Brandwave

How popular isKhan Academy?

In September 2026, people searched for Khan Academy by name about 11.1 million times worldwide, about the same as the previous year. These searches made up 44.2% of all global maths app searches, placing Khan Academy first out of seven apps. When we asked both ChatGPT and Google AI Overviews about maths apps, Khan Academy appeared in three of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Khan Academy is the most searched of 7 competitors and the second most recommended in AI answers.

  1. Khan AcademyShare of searches 44.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. DesmosShare of searches 36.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. GeoGebraShare of searches 13.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. MathwayShare of searches 2.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Wolfram AlphaShare of searches 2.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top maths apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Khan Academy was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Khan Academy is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Photomath1st
  2. Khan Academy2nd
  3. Desmos3rd
  4. Symbolab4th
  5. GeoGebra5th
  6. Wolfram Alpha5th
  7. Mathway–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Photomath4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Khan Academy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Desmos3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Symbolab3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GeoGebra2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wolfram Alpha2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mathway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about maths apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which maths apps compete with Khan Academy?

Khan Academy against maths apps worldwide, by month

Share of searches by month for Khan Academy, Desmos, GeoGebra, Mathway, Wolfram Alpha. The figures are in the table below the chart.

View monthly share of searches table
MonthKhan AcademyDesmosGeoGebraMathwayWolfram AlphaSymbolabPhotomath
Oct 202543.2%29.1%15.9%4.7%3.2%2.1%1.8%
Nov 202543.4%29%15.9%3.9%3.9%2.1%1.7%
Dec 202545.7%30.5%13.7%3.4%3.4%1.8%1.5%
Jan 202641.3%33.8%15.1%3.7%3%1.7%1.4%
Feb 202641.3%33.8%15.1%3.7%3%1.7%1.4%
Mar 202640%32.7%17.9%2.9%3.6%1.6%1.3%
Apr 202640.3%33%18.1%3%3%1.6%1.1%
May 202638.7%31.6%21.2%2.3%3.5%1.6%1%
Jun 202647.8%21.4%21.4%2.4%4.3%1.6%1.1%
Jul 202661.8%18.5%12.3%1.7%3.7%1.4%0.61%
Aug 202654.1%29.6%10.8%1.8%2.2%0.98%0.54%
Sep 202644.2%36.4%13.3%2.2%2.2%0.98%0.66%

  1. 1.Khan Academy

    44.2%

    Held 1st. 11.1M estimated branded searches, +21.4% vs prior month. Share -9.9 points.

  2. 2.Desmos

    36.4%

    Held 2nd. 9.1M estimated branded searches, +82.8% vs prior month. Share +6.8 points.

  3. 3.GeoGebra

    13.3%

    Held 3rd. 3.4M estimated branded searches, +83.1% vs prior month. Share +2.5 points.

  4. 4.Mathway

    2.2%

    Moved from 5th to 4th. 550K estimated branded searches, +82.7% vs prior month. Share +0.4 points.

  5. 5.Wolfram Alpha

    2.2%

    Moved from 4th to 5th. 550K estimated branded searches, +49.5% vs prior month. Share 0 points.

  6. 6.Symbolab

    0.98%

    Held 6th. 246K estimated branded searches, +49.1% vs prior month. Share 0 points.

  7. 7.Photomath

    0.66%

    Held 7th. 165K estimated branded searches, +82.3% vs prior month. Share +0.1 points.

Compare popularity between Khan Academy and its closest rivals

Every comparison with Khan Academy

44 comparisons

How has branded search demand for Khan Academy changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Khan Academy worldwide held steady at 11.1M.
  • Across the 12 months ending September 2026, Khan Academy’s share of searches among maths apps worldwide increased from 43.2% to 44.2%.
  • Across the 12 months ending September 2026, Khan Academy’s share of searches among maths apps worldwide peaked at 61.8% in July 2026 and was lowest at 38.7% in May 2026.

How did search popularity change for maths apps worldwide in September 2026?

6 changes

  1. In September 2026, Desmos gained share of searches among maths apps worldwide, from 29.6% to 36.4%.

  2. In September 2026, GeoGebra gained share of searches among maths apps worldwide, from 10.8% to 13.3%.

  3. In September 2026, Khan Academy lost share of searches among maths apps worldwide, from 54.1% to 44.2%.

  4. In September 2026, Mathway rose from 5th to 4th among maths apps worldwide.

  5. In September 2026, Wolfram Alpha fell from 4th to 5th among maths apps worldwide.

  6. Estimated monthly branded searches for Photomath worldwide fell 63.3% over 12 measured months, from 450K to 165K in September 2026.

How are Khan Academy’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Khan Academy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • khan academy

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How the Brand Demand Index is measured

Where does Khan Academy compete?

Khan Academy is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Edtech2nd of 916.1%Show ranking
Teacher resource platforms2nd of 816.6%Show ranking
Maths apps1st of 744.2%Shown above
Online learning platforms1st of 757.7%Show ranking
MOOC platforms1st of 860.1%Show ranking
Online tutoring platforms1st of 882.2%Show ranking
Maths practice platforms1st of 789.9%Show ranking
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