Brandwave

Khan Academy vs PBS LearningMedia:Which is more popular?

In September 2026, Khan Academy had more branded searches than PBS LearningMedia among teacher resource platforms worldwide. Khan Academy had about 11.1 million branded searches, while PBS LearningMedia had 14,800. Khan Academy made up 16.6% of all teacher resource platform searches we track, and PBS LearningMedia accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about teacher resource platforms, Khan Academy and PBS LearningMedia each appeared in three of the four answers. PBS LearningMedia was mentioned before Khan Academy in three out of four answers.

Among teacher resource platforms worldwide in September 2026

Who do people search for more?

Khan Academy, about 750 searches for every 1 for PBS LearningMedia

Khan Academy 11.1M searchesPBS LearningMedia 14.8K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Khan Academy in 3 of 4PBS LearningMedia in 3 of 4

Who does AI recommend more?

PBS LearningMedia, named ahead of Khan Academy in 3 of 4 answers

PBS LearningMedia first in 3Khan Academy first in 1

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Top teacher resource platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Khan Academy and PBS LearningMedia were each mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. PBS LearningMedia was listed before Khan Academy in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Teachers Pay Teachers1st
  2. Share My Lesson2nd
  3. PBS LearningMedia3rd
  4. Twinkl4th
  5. Khan Academy5th
  6. Kahoot!–
  7. Nearpod–
  8. Tes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Teachers Pay Teachers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Khan Academy3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PBS LearningMedia3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Share My Lesson3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Twinkl2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kahoot!0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nearpod0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tes0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about teacher resource platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Khan Academy or PBS LearningMedia more popular in search?

This chart shows how often people search Google for Khan Academy and PBS LearningMedia by name. Each line represents a brand's share of searches for all eight teacher resource platforms we track, month by month, from English-language searches worldwide.

Khan Academy and PBS LearningMedia among teacher resource platforms worldwide, by month

Share of searches by month for Khan Academy, PBS LearningMedia. The figures are in the table below the chart.

View monthly share of searches table
MonthKahoot!Khan AcademyTeachers Pay TeachersTwinklNearpodTesPBS LearningMediaShare My Lesson
Oct 202571.9%14.3%7.9%2.9%2.9%0.04%0.02%<0.01%
Nov 202571.7%14.4%7.9%3.5%2.4%0.05%0.02%<0.01%
Dec 202576.7%12.6%6.9%2.1%1.7%0.05%0.02%<0.01%
Jan 202669.7%14%9.4%3.4%3.4%0.08%0.03%<0.01%
Feb 202674.2%12.2%8.1%3%2.4%0.04%0.02%<0.01%
Mar 202673.3%12%8.1%3.6%2.9%0.05%0.03%<0.01%
Apr 202675.7%12.4%6.8%2.5%2.5%0.05%0.04%<0.01%
May 202678.1%10.5%7%2.6%1.7%0.05%0.06%<0.01%
Jun 202680.2%10.8%4.8%3.2%0.79%0.07%0.04%<0.01%
Jul 202663.8%23.5%7%4.7%0.77%0.07%0.03%<0.01%
Aug 202658.7%21.6%14.4%2.9%2.4%0.03%0.03%<0.01%
Sep 202668.1%16.6%9.2%3.4%2.7%0.05%0.02%<0.01%

How has the Khan Academy and PBS LearningMedia comparison changed over the last 12 months?

3 findings

How did search popularity change for teacher resource platforms worldwide in September 2026?

2 changes

  1. In September 2026, Khan Academy lost share of searches among teacher resource platforms worldwide, from 21.6% to 16.6%.

  2. Estimated monthly branded searches for PBS LearningMedia worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Khan Academy’s and PBS LearningMedia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Khan Academy

1 branded search term

  • khan academy

PBS LearningMedia

2 branded search terms

  • pbs learning media
  • pbs learningmedia

How the Brand Demand Index is measured

Other head-to-heads among teacher resource platforms

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