Brandwave

Kahoot! vs Twinkl:Which is more popular?

In September 2026, Kahoot! had more branded searches than Twinkl among teacher resource platforms worldwide. Kahoot! had about 45.5 million branded searches, while Twinkl had 2.2 million. Kahoot! made up 68.1% of all teacher resource platform searches we track, and Twinkl accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about teacher resource platforms, Twinkl appeared in two of the four answers and Kahoot! in none.

Among teacher resource platforms worldwide in September 2026

Who do people search for more?

Kahoot!, about 20 searches for every 1 for Twinkl

Kahoot! 45.5M searchesTwinkl 2.2M searches

Who does AI mention more?

Twinkl, mentioned in 2 of 4 answers, Kahoot! in 0

Twinkl in 2 of 4Kahoot! in 0 of 4

Who does AI recommend more?

Twinkl, the only one of the two named

Twinkl first in 2Kahoot! never named

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Top teacher resource platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Twinkl was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kahoot! did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Teachers Pay Teachers1st
  2. Share My Lesson2nd
  3. PBS LearningMedia3rd
  4. Twinkl4th
  5. Khan Academy5th
  6. Kahoot!–
  7. Nearpod–
  8. Tes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Teachers Pay Teachers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Khan Academy3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PBS LearningMedia3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Share My Lesson3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Twinkl2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kahoot!0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nearpod0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tes0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about teacher resource platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Kahoot! or Twinkl more popular in search?

This chart shows how often people search Google for Kahoot! and Twinkl by name. Each line represents a brand's share of searches for all eight teacher resource platforms we track, month by month, from English-language searches worldwide.

Kahoot! and Twinkl among teacher resource platforms worldwide, by month

Share of searches by month for Kahoot!, Twinkl. The figures are in the table below the chart.

View monthly share of searches table
MonthKahoot!Khan AcademyTeachers Pay TeachersTwinklNearpodTesPBS LearningMediaShare My Lesson
Oct 202571.9%14.3%7.9%2.9%2.9%0.04%0.02%<0.01%
Nov 202571.7%14.4%7.9%3.5%2.4%0.05%0.02%<0.01%
Dec 202576.7%12.6%6.9%2.1%1.7%0.05%0.02%<0.01%
Jan 202669.7%14%9.4%3.4%3.4%0.08%0.03%<0.01%
Feb 202674.2%12.2%8.1%3%2.4%0.04%0.02%<0.01%
Mar 202673.3%12%8.1%3.6%2.9%0.05%0.03%<0.01%
Apr 202675.7%12.4%6.8%2.5%2.5%0.05%0.04%<0.01%
May 202678.1%10.5%7%2.6%1.7%0.05%0.06%<0.01%
Jun 202680.2%10.8%4.8%3.2%0.79%0.07%0.04%<0.01%
Jul 202663.8%23.5%7%4.7%0.77%0.07%0.03%<0.01%
Aug 202658.7%21.6%14.4%2.9%2.4%0.03%0.03%<0.01%
Sep 202668.1%16.6%9.2%3.4%2.7%0.05%0.02%<0.01%

How has the Kahoot! and Twinkl comparison changed over the last 12 months?

3 findings
  • Kahoot! was ahead of Twinkl in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kahoot!’s share of searches among teacher resource platforms worldwide moved from 71.9% to 68.1%, and its estimated monthly branded searches moved from 55.6M to 45.5M.
  • Across the 12 months ending September 2026, Twinkl’s share of searches among teacher resource platforms worldwide moved from 2.9% to 3.4%, and its estimated monthly branded searches held steady at 2.2M.

How did search popularity change for teacher resource platforms worldwide in September 2026?

1 change
  1. In September 2026, Kahoot! gained share of searches among teacher resource platforms worldwide, from 58.7% to 68.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kahoot!’s and Twinkl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kahoot!

1 branded search term

  • kahoot

Twinkl

1 branded search term

  • twinkl

How the Brand Demand Index is measured

Other head-to-heads among teacher resource platforms

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