Brandwave

How popular isKahoot! in search?

In August 2026, there were an estimated 24.9M branded searches for Kahoot! worldwide which is down 55.2% over the last 11 months. Kahoot! holds 74.9% estimated Share of Search among teacher resource platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kahoot!74.9%
  2. Teachers Pay Teachers18.4%
  3. Twinkl3.7%
  4. Nearpod3%
  5. Tes0.04%
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Where does Kahoot! compete?

Kahoot! is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Teacher resource platforms1st of 574.9%Shown below
Quiz platforms1st of 579%Show ranking

Which teacher resource platforms compete with Kahoot!?

Kahoot! against teacher resource platforms worldwide, by month

Share of Search by month for Kahoot!, Teachers Pay Teachers, Twinkl, Nearpod. The figures are in the table below the chart.

View monthly share of search table
MonthKahoot!Teachers Pay TeachersTwinklNearpodTes
Oct 202583.9%9.2%3.4%3.4%0.05%
Nov 202583.8%9.2%4.1%2.8%0.06%
Dec 202587.8%7.9%2.4%1.9%0.05%
Jan 202681%10.9%4%4%0.09%
Feb 202684.5%9.3%3.4%2.8%0.05%
Mar 202683.3%9.2%4.1%3.4%0.06%
Apr 202686.5%7.8%2.9%2.9%0.05%
May 202687.3%7.8%2.9%1.9%0.05%
Jun 202690%5.4%3.6%0.89%0.08%
Jul 202683.5%9.2%6.1%1%0.09%
Aug 202674.9%18.4%3.7%3%0.04%
Sep 2026—————

  1. 1.Kahoot!

    74.9%

    Held 1st. 24.9M estimated branded searches, +50% vs prior month. Share -8.7 points.

  2. 2.Teachers Pay Teachers

    18.4%

    Held 2nd. 6.1M estimated branded searches, +234.4% vs prior month. Share +9.2 points.

  3. 3.Twinkl

    3.7%

    Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share -2.5 points.

  4. 4.Nearpod

    3%

    Held 4th. 1M estimated branded searches, +397.5% vs prior month. Share +2 points.

  5. 5.Tes

    0.04%

    Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Kahoot! and its closest rivals

How has branded search demand for Kahoot! changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kahoot! worldwide fell from 55.6M to 24.9M.
  • Across the 11 months ending August 2026, Kahoot!’s estimated Share of Search among teacher resource platforms worldwide decreased from 83.9% to 74.9%.
  • Across the 11 months ending August 2026, Kahoot!’s estimated Share of Search among teacher resource platforms worldwide peaked at 90% in June 2026 and was lowest at 74.9% in August 2026.

How did search popularity change for teacher resource platforms worldwide in August 2026?

  1. In August 2026, Teachers Pay Teachers gained estimated Share of Search among teacher resource platforms worldwide, from 9.2% to 18.4%.

  2. In August 2026, Nearpod gained estimated Share of Search among teacher resource platforms worldwide, from 1% to 3%.

  3. In August 2026, Kahoot! lost estimated Share of Search among teacher resource platforms worldwide, from 83.5% to 74.9%.

  4. In August 2026, Twinkl lost estimated Share of Search among teacher resource platforms worldwide, from 6.1% to 3.7%.

  5. Estimated monthly branded searches for Tes worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026.

How is Kahoot! measured?

Brandwave collects information about searches that people make online using Kahoot!’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kahoot

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How the Brand Demand Index is measured

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