How popular isQuizlet in search?
In September 2026, there were an estimated 9.1M branded searches for Quizlet worldwide which held steady over the last 12 months. Quizlet holds 6.7% estimated Share of Search among classroom quiz games worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which classroom quiz games compete with Quizlet?
Share of Search by month for Blooket, Kahoot!, Gimkit, Quizlet, Wayground. The figures are in the table below the chart.
View monthly share of search table
| Month | Blooket | Kahoot! | Gimkit | Quizlet | Wayground |
|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 36% | 10.8% | 5.9% | 3.2% |
| Nov 2025 | 38.9% | 38.9% | 11.6% | 6.4% | 4.3% |
| Dec 2025 | 39.4% | 39.4% | 11.8% | 6.5% | 2.9% |
| Jan 2026 | 37.4% | 37.4% | 13.7% | 7.5% | 4.1% |
| Feb 2026 | 38.9% | 38.9% | 11.6% | 6.4% | 4.3% |
| Mar 2026 | 38.5% | 38.5% | 11.5% | 6.3% | 5.2% |
| Apr 2026 | 43.8% | 35.8% | 10.7% | 4.8% | 4.8% |
| May 2026 | 44.2% | 36.2% | 10.8% | 4.9% | 4% |
| Jun 2026 | 34.4% | 51.5% | 5.7% | 4.6% | 3.8% |
| Jul 2026 | 29.8% | 54.2% | 4% | 6% | 6% |
| Aug 2026 | 37.5% | 37.5% | 11.3% | 6.2% | 7.5% |
| Sep 2026 | 40.9% | 33.5% | 12.2% | 6.7% | 6.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.9% | 55.6M | +123.3% | +3.4 points | |
| 2, held 2nd | 33.5% | 45.5M | +82.7% | -4.1 points | |
| 3, held 3rd | 12.2% | 16.6M | +121.9% | +0.9 points | |
| 4, moved from 5th to 4th | 6.7% | 9.1M | +123.5% | +0.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.7% | 9.1M | +82.8% | -0.8 pointsmoved from 4th to 5th |
1.
Blooket40.9%
Held 1st. 55.6M estimated branded searches, +123.3% vs prior month. Share +3.4 points.
2.
Kahoot!
33.5%
Held 2nd. 45.5M estimated branded searches, +82.7% vs prior month. Share -4.1 points.
3.
Gimkit12.2%
Held 3rd. 16.6M estimated branded searches, +121.9% vs prior month. Share +0.9 points.
4.
Quizlet6.7%
Moved from 5th to 4th. 9.1M estimated branded searches, +123.5% vs prior month. Share +0.6 points.
6.7%
Moved from 4th to 5th. 9.1M estimated branded searches, +82.8% vs prior month. Share -0.8 points.
Compare search popularity between Quizlet and its closest rivals
How has branded search demand for Quizlet changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Quizlet worldwide held steady at 9.1M.
- Across the 12 months ending September 2026, Quizlet’s estimated Share of Search among classroom quiz games worldwide increased from 5.9% to 6.7%.
- Across the 12 months ending September 2026, Quizlet’s estimated Share of Search among classroom quiz games worldwide peaked at 7.5% in January 2026 and was lowest at 4.6% in June 2026.
How did search popularity change for classroom quiz games worldwide in September 2026?
5 changes
In September 2026, Quizlet overtook Wayground to rank 4th among classroom quiz games worldwide, with 6.7% estimated Share of Search.
In September 2026, Blooket gained estimated Share of Search among classroom quiz games worldwide, from 37.5% to 40.9%.
In September 2026, Gimkit gained estimated Share of Search among classroom quiz games worldwide, from 11.3% to 12.2%.
In September 2026, Kahoot! lost estimated Share of Search among classroom quiz games worldwide, from 37.5% to 33.5%.
In September 2026, Wayground lost estimated Share of Search among classroom quiz games worldwide, from 7.5% to 6.7%.
Where does Quizlet compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Classroom quiz games | 4th of 5 | 6.7% | Shown above |
| Study apps | 2nd of 5 | 16% | Show ranking |
| Flashcard apps | 1st of 5 | 82.8% | Show ranking |
| Flashcard apps | 1st of 4 | 88.4% | Show ranking |
How is Quizlet measured?
Brandwave collects information about searches that people make online using Quizlet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- quizlet
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Is Quizlet your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.