Brandwave

How popular isQuizlet?

In September 2026, people searched for Quizlet by name about 9.1 million times worldwide, about the same as the previous year. These searches made up 13.8% of all global quiz platform searches, placing Quizlet second out of six platforms. When we asked both ChatGPT and Google AI Overviews about quiz platforms, Quizlet appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Quizlet is the second most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Kahoot!Share of searches 68.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. QuizletShare of searches 13.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. WaygroundShare of searches 13.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. MentimeterShare of searches 2.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. SocrativeShare of searches 1.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top quiz platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Quizlet was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Quizlet is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kahoot!1st
  2. Wayground2nd
  3. Mentimeter2nd
  4. Quizlet4th
  5. Socrative5th
  6. Quizalize–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kahoot!5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wayground4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mentimeter3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quizlet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Socrative1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quizalize0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about quiz platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which quiz platforms compete with Quizlet?

Quizlet against quiz platforms worldwide, by month

Share of searches by month for Kahoot!, Quizlet, Wayground, Mentimeter. The figures are in the table below the chart.

View monthly share of searches table
MonthKahoot!QuizletWaygroundMentimeterSocrativeQuizalize
Oct 202575.9%12.5%6.8%3.1%1.7%0.06%
Nov 202574.3%12.2%8.2%3.7%1.6%0.07%
Dec 202578.1%12.8%5.8%2.1%1.2%0.04%
Jan 202672.5%14.6%8%3.6%1.3%0.05%
Feb 202675.4%12.4%8.3%2.5%1.4%0.04%
Mar 202673.6%12.1%9.9%3%1.3%0.04%
Apr 202675.9%10.2%10.2%2.5%1.1%0.04%
May 202677.7%10.5%8.5%2.1%1.1%0.03%
Jun 202682.9%7.5%6.1%2.7%0.82%0.02%
Jul 202677.4%8.5%8.5%4.7%0.77%0.05%
Aug 202670%11.5%14%3.4%1%0.03%
Sep 202668.5%13.8%13.8%2.8%1.2%0.03%
  1. 1.Kahoot!

    68.5%

    Held 1st. 45.5M estimated branded searches, +82.7% vs prior month. Share -1.5 points.

  2. 2.Quizlet

    13.8%

    Moved from 3rd to 2nd. 9.1M estimated branded searches, +123.5% vs prior month. Share +2.3 points.

  3. 3.Wayground

    13.8%

    Moved from 2nd to 3rd. 9.1M estimated branded searches, +82.8% vs prior month. Share -0.3 points.

  4. Held 4th. 1.8M estimated branded searches, +50% vs prior month. Share -0.7 points.

  5. 5.Socrative

    1.2%

    Held 5th. 823K estimated branded searches, +123.6% vs prior month. Share +0.2 points.

  6. 6.Quizalize

    0.03%

    Held 6th. 22.2K estimated branded searches, +83.5% vs prior month. Share 0 points.

Compare popularity between Quizlet and its closest rivals

Every comparison with Quizlet

20 comparisons

How has branded search demand for Quizlet changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Quizlet worldwide held steady at 9.1M.
  • Across the 12 months ending September 2026, Quizlet’s share of searches among quiz platforms worldwide increased from 12.5% to 13.8%.
  • Across the 12 months ending September 2026, Quizlet’s share of searches among quiz platforms worldwide peaked at 14.6% in January 2026 and was lowest at 7.5% in June 2026.

How did search popularity change for quiz platforms worldwide in September 2026?

6 changes
  1. In September 2026, Quizlet overtook Wayground to rank 2nd among quiz platforms worldwide, with 13.8% of the searches.

  2. In September 2026, Kahoot! lost share of searches among quiz platforms worldwide, from 70% to 68.5%.

  3. In September 2026, Mentimeter lost share of searches among quiz platforms worldwide, from 3.4% to 2.8%.

  4. Estimated monthly branded searches for Wayground worldwide rose 82.8% over 12 measured months, from 5M to 9.1M in September 2026.

  5. Estimated monthly branded searches for Quizalize worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026.

  6. Estimated monthly branded searches for Socrative worldwide fell 32.5% over 12 measured months, from 1.2M to 823K in September 2026.

How are Quizlet’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Quizlet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • quizlet

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How the Brand Demand Index is measured

Where does Quizlet compete?

Quizlet is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Classroom quiz games4th of 66.6%Show ranking
Quiz platforms2nd of 613.8%Shown above
Study apps2nd of 715.9%Show ranking
Flashcard apps1st of 779.7%Show ranking
Flashcard apps1st of 585.9%Show ranking
AI tutor apps1st of 689.5%Show ranking
Creator with pink hair and a pink jacket

Is Quizlet your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.