How popular isQuizlet in search?
In September 2026, there were an estimated 9.1M branded searches for Quizlet worldwide which held steady over the last 12 months. Quizlet holds 16% estimated Share of Search among study apps worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which study apps compete with Quizlet?
Share of Search by month for Kahoot!, Quizlet. The figures are in the table below the chart.
View monthly share of search table
| Month | Kahoot! | Quizlet | Anki | Chegg | Studocu |
|---|---|---|---|---|---|
| Oct 2025 | 82.2% | 13.5% | 1.2% | 1.2% | 1.8% |
| Nov 2025 | 81.8% | 13.4% | 1.5% | 1.5% | 1.8% |
| Dec 2025 | 82.3% | 13.5% | 1.2% | 1.5% | 1.5% |
| Jan 2026 | 78.6% | 15.8% | 1.7% | 2.1% | 1.7% |
| Feb 2026 | 82.1% | 13.5% | 1.5% | 1.5% | 1.5% |
| Mar 2026 | 81.5% | 13.4% | 1.5% | 1.8% | 1.8% |
| Apr 2026 | 83.6% | 11.2% | 1.5% | 1.8% | 1.8% |
| May 2026 | 83.6% | 11.2% | 1.5% | 1.8% | 1.8% |
| Jun 2026 | 87.1% | 7.8% | 1.6% | 1.6% | 1.9% |
| Jul 2026 | 81.5% | 9% | 3.3% | 4% | 2.2% |
| Aug 2026 | 79.8% | 13.1% | 2.6% | 2.6% | 1.8% |
| Sep 2026 | 79.4% | 16% | 1.7% | 1.4% | 1.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.4% | 45.5M | +82.7% | -0.4 points | |
| 2, held 2nd | 16% | 9.1M | +123.5% | +2.8 points | |
| 3, held 3rd | 1.7% | 1M | +21.5% | -0.9 points | |
| 4, held 4th | 1.4% | 823K | 0% | -1.2 points | |
| 5, held 5th | 1.4% | 823K | +49.6% | -0.3 points |
1.
Kahoot!
79.4%
Held 1st. 45.5M estimated branded searches, +82.7% vs prior month. Share -0.4 points.
2.
Quizlet16%
Held 2nd. 9.1M estimated branded searches, +123.5% vs prior month. Share +2.8 points.
3.
Anki1.7%
Held 3rd. 1M estimated branded searches, +21.5% vs prior month. Share -0.9 points.
4.
Chegg
1.4%
Held 4th. 823K estimated branded searches, 0% vs prior month. Share -1.2 points.
5.
Studocu1.4%
Held 5th. 823K estimated branded searches, +49.6% vs prior month. Share -0.3 points.
Compare search popularity between Quizlet and its closest rivals
How has branded search demand for Quizlet changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Quizlet worldwide held steady at 9.1M.
- Across the 12 months ending September 2026, Quizlet’s estimated Share of Search among study apps worldwide increased from 13.5% to 16%.
- Across the 12 months ending September 2026, Quizlet’s estimated Share of Search among study apps worldwide peaked at 16% in September 2026 and was lowest at 7.8% in June 2026.
How did search popularity change for study apps worldwide in September 2026?
5 changes
In September 2026, Quizlet gained estimated Share of Search among study apps worldwide, from 13.1% to 16%.
In September 2026, Chegg lost estimated Share of Search among study apps worldwide, from 2.6% to 1.4%.
In September 2026, Anki lost estimated Share of Search among study apps worldwide, from 2.6% to 1.7%.
Kahoot!’s estimated Share of Search among study apps worldwide has lost ground for 3 months in a row, from 87.1% to 79.4% in September 2026.
Estimated monthly branded searches for Studocu worldwide fell 32.5% over 12 measured months, from 1.2M to 823K in September 2026.
Where does Quizlet compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Classroom quiz games | 4th of 5 | 6.7% | Show ranking |
| Study apps | 2nd of 5 | 16% | Shown above |
| Flashcard apps | 1st of 5 | 82.8% | Show ranking |
| Flashcard apps | 1st of 4 | 88.4% | Show ranking |
How is Quizlet measured?
Brandwave collects information about searches that people make online using Quizlet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- quizlet
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Is Quizlet your brand?
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