How popular isKahoot! in search?
In September 2026, there were an estimated 45.5M branded searches for Kahoot! worldwide which is down 18.2% over the last 12 months. Kahoot! holds 33.5% estimated Share of Search among classroom quiz games worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which classroom quiz games compete with Kahoot!?
Share of Search by month for Blooket, Kahoot!, Gimkit, Quizlet, Wayground. The figures are in the table below the chart.
View monthly share of search table
| Month | Blooket | Kahoot! | Gimkit | Quizlet | Wayground |
|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 36% | 10.8% | 5.9% | 3.2% |
| Nov 2025 | 38.9% | 38.9% | 11.6% | 6.4% | 4.3% |
| Dec 2025 | 39.4% | 39.4% | 11.8% | 6.5% | 2.9% |
| Jan 2026 | 37.4% | 37.4% | 13.7% | 7.5% | 4.1% |
| Feb 2026 | 38.9% | 38.9% | 11.6% | 6.4% | 4.3% |
| Mar 2026 | 38.5% | 38.5% | 11.5% | 6.3% | 5.2% |
| Apr 2026 | 43.8% | 35.8% | 10.7% | 4.8% | 4.8% |
| May 2026 | 44.2% | 36.2% | 10.8% | 4.9% | 4% |
| Jun 2026 | 34.4% | 51.5% | 5.7% | 4.6% | 3.8% |
| Jul 2026 | 29.8% | 54.2% | 4% | 6% | 6% |
| Aug 2026 | 37.5% | 37.5% | 11.3% | 6.2% | 7.5% |
| Sep 2026 | 40.9% | 33.5% | 12.2% | 6.7% | 6.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.9% | 55.6M | +123.3% | +3.4 points | |
| 2, held 2nd | 33.5% | 45.5M | +82.7% | -4.1 points | |
| 3, held 3rd | 12.2% | 16.6M | +121.9% | +0.9 points | |
| 4, moved from 5th to 4th | 6.7% | 9.1M | +123.5% | +0.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.7% | 9.1M | +82.8% | -0.8 pointsmoved from 4th to 5th |
1.
Blooket40.9%
Held 1st. 55.6M estimated branded searches, +123.3% vs prior month. Share +3.4 points.
2.
Kahoot!
33.5%
Held 2nd. 45.5M estimated branded searches, +82.7% vs prior month. Share -4.1 points.
3.
Gimkit12.2%
Held 3rd. 16.6M estimated branded searches, +121.9% vs prior month. Share +0.9 points.
4.
Quizlet6.7%
Moved from 5th to 4th. 9.1M estimated branded searches, +123.5% vs prior month. Share +0.6 points.
6.7%
Moved from 4th to 5th. 9.1M estimated branded searches, +82.8% vs prior month. Share -0.8 points.
Compare search popularity between Kahoot! and its closest rivals
Every comparison with Kahoot!
15 comparisons
How has branded search demand for Kahoot! changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kahoot! worldwide fell from 55.6M to 45.5M.
- Across the 12 months ending September 2026, Kahoot!’s estimated Share of Search among classroom quiz games worldwide decreased from 36% to 33.5%.
- Across the 12 months ending September 2026, Kahoot!’s estimated Share of Search among classroom quiz games worldwide peaked at 54.2% in July 2026 and was lowest at 33.5% in September 2026.
How did search popularity change for classroom quiz games worldwide in September 2026?
5 changes
In September 2026, Quizlet overtook Wayground to rank 4th among classroom quiz games worldwide, with 6.7% estimated Share of Search.
In September 2026, Blooket gained estimated Share of Search among classroom quiz games worldwide, from 37.5% to 40.9%.
In September 2026, Gimkit gained estimated Share of Search among classroom quiz games worldwide, from 11.3% to 12.2%.
In September 2026, Kahoot! lost estimated Share of Search among classroom quiz games worldwide, from 37.5% to 33.5%.
In September 2026, Wayground lost estimated Share of Search among classroom quiz games worldwide, from 7.5% to 6.7%.
Where does Kahoot! compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Classroom quiz games | 2nd of 5 | 33.5% | Shown above |
| Study apps | 1st of 5 | 79.4% | Show ranking |
| Teacher resource platforms | 1st of 5 | 81.7% | Show ranking |
| Quiz platforms | 1st of 5 | 81.8% | Show ranking |
How is Kahoot! measured?
Brandwave collects information about searches that people make online using Kahoot!’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kahoot
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