Brandwave

How popular isKahoot!?

In September 2026, people searched for Kahoot! by name about 45.5 million times worldwide, an 18.2% decrease from the previous year. These searches made up 42.9% of all global classroom app searches, placing Kahoot! second out of 13 apps. When we asked both ChatGPT and Google AI Overviews about classroom apps, Kahoot! appeared in four of the five answers and was the third most recommended of the 13.

Search and AI answers in September 2026

Kahoot! is the second most searched of 13 competitors and the third most recommended in AI answers.

  1. Google ClassroomShare of searches 42.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Kahoot!Share of searches 42.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. ClassDojoShare of searches 3.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. Microsoft TeamsShare of searches 3.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. EdpuzzleShare of searches 1.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

+8 more

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Top classroom apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kahoot! was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kahoot! is the third most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Classroom1st
  2. ClassDojo2nd
  3. Kahoot!3rd
  4. Seesaw4th
  5. Microsoft Teams5th
  6. Classroomscreen6th
  7. Edpuzzle7th
  8. Nearpod8th
  9. GoGuardian–
  10. Securly–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Classroom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kahoot!4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClassDojo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Microsoft Teams3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Edpuzzle2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nearpod2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seesaw2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Classroomscreen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoGuardian0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Securly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about classroom apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which classroom apps compete with Kahoot!?

Kahoot! against classroom apps worldwide, by month

Share of searches by month for Google Classroom, Kahoot!, ClassDojo, Microsoft Teams. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle ClassroomKahoot!ClassDojoMicrosoft TeamsEdpuzzleNearpodClassroomscreenSeesawGoGuardianSecurlyPBIS RewardsLiveSchoolRemind
Oct 202534.1%51%3.7%3.7%2.5%2.1%0.75%1.1%0.75%0.12%0.1%0.05%—
Nov 202534.2%51.2%3.1%4.6%2.1%1.7%0.93%1.4%0.62%0.12%0.08%0.05%—
Dec 202526.8%59.9%3.6%3.6%2%1.3%0.72%1.1%0.72%0.12%0.1%0.04%—
Jan 202638.1%46.6%3.4%4.2%2.3%2.3%0.84%1.3%0.69%0.14%0.09%0.04%—
Feb 202634.6%51.8%3.1%3.8%2.1%1.7%0.77%1.1%0.63%0.13%0.08%0.05%—
Mar 202634%50.9%3.1%4.6%2%2%0.92%1.4%0.75%0.15%0.08%0.05%—
Apr 202630.3%55.4%3.3%4.1%2.2%1.8%0.82%1%0.67%0.13%0.07%0.04%—
May 202630.9%56.4%3.4%3.4%1.9%1.2%0.83%1.2%0.56%0.11%0.07%0.03%—
Jun 202627.6%61.9%2.5%4.6%0.5%0.61%0.61%1.4%0.22%0.06%0.02%0.02%—
Jul 202630.4%55.2%2.2%9.1%0.37%0.67%0.55%1.2%0.11%0.06%0.02%0.02%—
Aug 202637.7%46%4.1%5.1%1.8%1.8%1%1.2%0.68%0.2%0.14%0.09%—
Sep 202642.9%42.9%3.9%3.9%1.7%1.7%0.94%0.94%0.78%0.19%0.1%0.07%—
  1. Moved from 2nd to 1st. 45.5M estimated branded searches, +123% vs prior month. Share +5.2 points.

  2. 2.Kahoot!

    42.9%

    Moved from 1st to 2nd. 45.5M estimated branded searches, +82.7% vs prior month. Share -3.1 points.

  3. 3.ClassDojo

    3.9%

    Moved from 4th to 3rd. 4.1M estimated branded searches, +82.6% vs prior month. Share -0.3 points.

  4. Moved from 3rd to 4th. 4.1M estimated branded searches, +49.3% vs prior month. Share -1.2 points.

  5. 5.Edpuzzle

    1.7%

    Held 5th. 1.8M estimated branded searches, +83% vs prior month. Share -0.1 points.

  6. 6.Nearpod

    1.7%

    Held 6th. 1.8M estimated branded searches, +83% vs prior month. Share -0.1 points.

  7. Moved from 8th to 7th. 1M estimated branded searches, +81.8% vs prior month. Share -0.1 points.

  8. 8.Seesaw

    0.94%

    Moved from 7th to 8th. 1M estimated branded searches, +48.6% vs prior month. Share -0.3 points.

  9. 9.GoGuardian

    0.78%

    Held 9th. 823K estimated branded searches, +123.6% vs prior month. Share +0.1 points.

  10. 10.Securly

    0.19%

    Held 10th. 201K estimated branded searches, +82.7% vs prior month. Share 0 points.

  11. Held 11th. 110K estimated branded searches, +48.6% vs prior month. Share 0 points.

  12. 12.LiveSchool

    0.07%

    Held 12th. 74K estimated branded searches, +49.5% vs prior month. Share 0 points.

  13. —.Remind

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Kahoot! and its closest rivals

Every comparison with Kahoot!

36 comparisons

How has branded search demand for Kahoot! changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kahoot! worldwide fell from 55.6M to 45.5M.
  • Across the 12 months ending September 2026, Kahoot!’s share of searches among classroom apps worldwide decreased from 51% to 42.9%.
  • Across the 12 months ending September 2026, Kahoot!’s share of searches among classroom apps worldwide peaked at 61.9% in June 2026 and was lowest at 42.9% in September 2026.
  • Across the 12 months ending September 2026, Kahoot! fell from 1st to 2nd among classroom apps worldwide.

How did search popularity change for classroom apps worldwide in September 2026?

6 changes
  1. In September 2026, Google Classroom overtook Kahoot! to become the leader among classroom apps worldwide, with 42.9% of the searches.

  2. In September 2026, Kahoot! lost share of searches among classroom apps worldwide, from 46% to 42.9%.

  3. In September 2026, Microsoft Teams lost share of searches among classroom apps worldwide, from 5.1% to 3.9%.

  4. In September 2026, ClassDojo rose from 4th to 3rd among classroom apps worldwide.

  5. In September 2026, Classroomscreen rose from 8th to 7th among classroom apps worldwide.

  6. In September 2026, Seesaw fell from 7th to 8th among classroom apps worldwide.

How are Kahoot!’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Kahoot!’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kahoot

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How the Brand Demand Index is measured

Where does Kahoot! compete?

Kahoot! is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Classroom quiz games2nd of 633%Show ranking
Classroom apps2nd of 1342.9%Shown above
Teacher resource platforms1st of 868.1%Show ranking
Quiz platforms1st of 668.5%Show ranking
Study apps1st of 779.3%Show ranking
Student engagement platforms1st of 1085.4%Show ranking
Creator with pink hair and a pink jacket

Is Kahoot! your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.