Brandwave

How popular isKahoot! in search?

In September 2026, there were an estimated 45.5M branded searches for Kahoot! worldwide which is down 18.2% over the last 12 months. Kahoot! holds 79.4% estimated Share of Search among study apps worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kahoot!79.4%
  2. Quizlet16%
  3. Anki1.7%
  4. Chegg1.4%
  5. Studocu1.4%
Kahoot! website (opens in a new tab)

Follow Kahoot! and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which study apps compete with Kahoot!?

Kahoot! against study apps worldwide, by month

Share of Search by month for Kahoot!, Quizlet. The figures are in the table below the chart.

View monthly share of search table
MonthKahoot!QuizletAnkiCheggStudocu
Oct 202582.2%13.5%1.2%1.2%1.8%
Nov 202581.8%13.4%1.5%1.5%1.8%
Dec 202582.3%13.5%1.2%1.5%1.5%
Jan 202678.6%15.8%1.7%2.1%1.7%
Feb 202682.1%13.5%1.5%1.5%1.5%
Mar 202681.5%13.4%1.5%1.8%1.8%
Apr 202683.6%11.2%1.5%1.8%1.8%
May 202683.6%11.2%1.5%1.8%1.8%
Jun 202687.1%7.8%1.6%1.6%1.9%
Jul 202681.5%9%3.3%4%2.2%
Aug 202679.8%13.1%2.6%2.6%1.8%
Sep 202679.4%16%1.7%1.4%1.4%
  1. 1.Kahoot!

    79.4%

    Held 1st. 45.5M estimated branded searches, +82.7% vs prior month. Share -0.4 points.

  2. 2.Quizlet

    16%

    Held 2nd. 9.1M estimated branded searches, +123.5% vs prior month. Share +2.8 points.

  3. 3.Anki

    1.7%

    Held 3rd. 1M estimated branded searches, +21.5% vs prior month. Share -0.9 points.

  4. 4.Chegg

    1.4%

    Held 4th. 823K estimated branded searches, 0% vs prior month. Share -1.2 points.

  5. 5.Studocu

    1.4%

    Held 5th. 823K estimated branded searches, +49.6% vs prior month. Share -0.3 points.

Compare search popularity between Kahoot! and its closest rivals

How has branded search demand for Kahoot! changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kahoot! worldwide fell from 55.6M to 45.5M.
  • Across the 12 months ending September 2026, Kahoot!’s estimated Share of Search among study apps worldwide decreased from 82.2% to 79.4%.
  • Across the 12 months ending September 2026, Kahoot!’s estimated Share of Search among study apps worldwide peaked at 87.1% in June 2026 and was lowest at 78.6% in January 2026.

How did search popularity change for study apps worldwide in September 2026?

  1. In September 2026, Quizlet gained estimated Share of Search among study apps worldwide, from 13.1% to 16%.

  2. In September 2026, Chegg lost estimated Share of Search among study apps worldwide, from 2.6% to 1.4%.

  3. In September 2026, Anki lost estimated Share of Search among study apps worldwide, from 2.6% to 1.7%.

  4. Kahoot!’s estimated Share of Search among study apps worldwide has lost ground for 3 months in a row, from 87.1% to 79.4% in September 2026.

  5. Estimated monthly branded searches for Studocu worldwide fell 32.5% over 12 measured months, from 1.2M to 823K in September 2026.

Where does Kahoot! compete?

Kahoot! is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Classroom quiz games2nd of 533.5%Show ranking
Study apps1st of 579.4%Shown above
Teacher resource platforms1st of 581.7%Show ranking
Quiz platforms1st of 581.8%Show ranking

How is Kahoot! measured?

Brandwave collects information about searches that people make online using Kahoot!’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kahoot

Do you work for Kahoot!? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Kahoot! your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.