Brandwave

How popular isTwinkl in search?

In August 2026, there were an estimated 1.2M branded searches for Twinkl worldwide which is down 45.5% over the last 11 months. Twinkl holds 3.7% estimated Share of Search among teacher resource platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kahoot!74.9%
  2. Teachers Pay Teachers18.4%
  3. Twinkl3.7%
  4. Nearpod3%
  5. Tes0.04%
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Which teacher resource platforms compete with Twinkl?

Twinkl against teacher resource platforms worldwide, by month

Share of Search by month for Kahoot!, Teachers Pay Teachers, Twinkl, Nearpod. The figures are in the table below the chart.

View monthly share of search table
MonthKahoot!Teachers Pay TeachersTwinklNearpodTes
Oct 202583.9%9.2%3.4%3.4%0.05%
Nov 202583.8%9.2%4.1%2.8%0.06%
Dec 202587.8%7.9%2.4%1.9%0.05%
Jan 202681%10.9%4%4%0.09%
Feb 202684.5%9.3%3.4%2.8%0.05%
Mar 202683.3%9.2%4.1%3.4%0.06%
Apr 202686.5%7.8%2.9%2.9%0.05%
May 202687.3%7.8%2.9%1.9%0.05%
Jun 202690%5.4%3.6%0.89%0.08%
Jul 202683.5%9.2%6.1%1%0.09%
Aug 202674.9%18.4%3.7%3%0.04%
Sep 2026—————

  1. 1.Kahoot!

    74.9%

    Held 1st. 24.9M estimated branded searches, +50% vs prior month. Share -8.7 points.

  2. 2.Teachers Pay Teachers

    18.4%

    Held 2nd. 6.1M estimated branded searches, +234.4% vs prior month. Share +9.2 points.

  3. 3.Twinkl

    3.7%

    Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share -2.5 points.

  4. 4.Nearpod

    3%

    Held 4th. 1M estimated branded searches, +397.5% vs prior month. Share +2 points.

  5. 5.Tes

    0.04%

    Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Twinkl and its closest rivals

How has branded search demand for Twinkl changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Twinkl worldwide fell from 2.2M to 1.2M.
  • Across the 11 months ending August 2026, Twinkl’s estimated Share of Search among teacher resource platforms worldwide peaked at 6.1% in July 2026 and was lowest at 2.4% in December 2025.
  • Across the 11 months ending August 2026, Twinkl rose from 4th to 3rd among teacher resource platforms worldwide.

How did search popularity change for teacher resource platforms worldwide in August 2026?

  1. In August 2026, Teachers Pay Teachers gained estimated Share of Search among teacher resource platforms worldwide, from 9.2% to 18.4%.

  2. In August 2026, Nearpod gained estimated Share of Search among teacher resource platforms worldwide, from 1% to 3%.

  3. In August 2026, Kahoot! lost estimated Share of Search among teacher resource platforms worldwide, from 83.5% to 74.9%.

  4. In August 2026, Twinkl lost estimated Share of Search among teacher resource platforms worldwide, from 6.1% to 3.7%.

  5. Estimated monthly branded searches for Tes worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026.

How is Twinkl measured?

Brandwave collects information about searches that people make online using Twinkl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • twinkl

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How the Brand Demand Index is measured

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