PBS LearningMedia vs Twinkl:Which is more popular?
In September 2026, Twinkl had more branded searches than PBS LearningMedia among teacher resource platforms worldwide. Twinkl had about 2.2 million branded searches, while PBS LearningMedia had 14,800. Twinkl made up 3.4% of all teacher resource platform searches we track, and PBS LearningMedia accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about teacher resource platforms, PBS LearningMedia appeared in three of the four answers and Twinkl in two. PBS LearningMedia and Twinkl were each mentioned first in two of the four answers.
Who do people search for more?
Twinkl, about 151 searches for every 1 for PBS LearningMedia
Who does AI mention more?
PBS LearningMedia, mentioned in 3 of 4 answers, Twinkl in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top teacher resource platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, PBS LearningMedia was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Twinkl was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. PBS LearningMedia and Twinkl were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Teachers Pay Teachers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Khan Academy3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- PBS LearningMedia3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Share My Lesson3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Twinkl2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kahoot!0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nearpod0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tes0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about teacher resource platforms
4 answers
Asked ChatGPT
“Which teacher resource platform should I use?”
Asked ChatGPT
“What are the best teacher resource platforms?”
Asked ChatGPT
“What's the best teacher resource platform for lesson plans?”
Searched Google, AI Overview
“teacher worksheets”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“lesson plan resources”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is PBS LearningMedia or Twinkl more popular in search?
This chart shows how often people search Google for PBS LearningMedia and Twinkl by name. Each line represents a brand's share of searches for all eight teacher resource platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Twinkl, PBS LearningMedia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kahoot! | Khan Academy | Teachers Pay Teachers | Twinkl | Nearpod | Tes | PBS LearningMedia | Share My Lesson |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 14.3% | 7.9% | 2.9% | 2.9% | 0.04% | 0.02% | <0.01% |
| Nov 2025 | 71.7% | 14.4% | 7.9% | 3.5% | 2.4% | 0.05% | 0.02% | <0.01% |
| Dec 2025 | 76.7% | 12.6% | 6.9% | 2.1% | 1.7% | 0.05% | 0.02% | <0.01% |
| Jan 2026 | 69.7% | 14% | 9.4% | 3.4% | 3.4% | 0.08% | 0.03% | <0.01% |
| Feb 2026 | 74.2% | 12.2% | 8.1% | 3% | 2.4% | 0.04% | 0.02% | <0.01% |
| Mar 2026 | 73.3% | 12% | 8.1% | 3.6% | 2.9% | 0.05% | 0.03% | <0.01% |
| Apr 2026 | 75.7% | 12.4% | 6.8% | 2.5% | 2.5% | 0.05% | 0.04% | <0.01% |
| May 2026 | 78.1% | 10.5% | 7% | 2.6% | 1.7% | 0.05% | 0.06% | <0.01% |
| Jun 2026 | 80.2% | 10.8% | 4.8% | 3.2% | 0.79% | 0.07% | 0.04% | <0.01% |
| Jul 2026 | 63.8% | 23.5% | 7% | 4.7% | 0.77% | 0.07% | 0.03% | <0.01% |
| Aug 2026 | 58.7% | 21.6% | 14.4% | 2.9% | 2.4% | 0.03% | 0.03% | <0.01% |
| Sep 2026 | 68.1% | 16.6% | 9.2% | 3.4% | 2.7% | 0.05% | 0.02% | <0.01% |
How has the PBS LearningMedia and Twinkl comparison changed over the last 12 months?
3 findings
- Twinkl was ahead of PBS LearningMedia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PBS LearningMedia’s share of searches among teacher resource platforms worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Twinkl’s share of searches among teacher resource platforms worldwide moved from 2.9% to 3.4%, and its estimated monthly branded searches held steady at 2.2M.
How did search popularity change for teacher resource platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for PBS LearningMedia worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using PBS LearningMedia’s and Twinkl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PBS LearningMedia
2 branded search terms
- pbs learning media
- pbs learningmedia
Twinkl
1 branded search term
- twinkl
Other head-to-heads among teacher resource platforms
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