Tes vs Twinkl:Which is more popular by branded search?
In August 2026, Twinkl had more branded searches than Tes among teacher resource platforms worldwide. Twinkl was estimated to have 1.2M branded searches compared to Tes’ 14.8K, and held a 3.7% Share of Search versus Tes’ 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Tes or Twinkl?
Compare the platforms teachers source lesson material from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Twinkl, Tes. The figures are in the table below the chart.
View monthly share of search table
| Month | Kahoot! | Teachers Pay Teachers | Twinkl | Nearpod | Tes |
|---|---|---|---|---|---|
| Oct 2025 | 83.9% | 9.2% | 3.4% | 3.4% | 0.05% |
| Nov 2025 | 83.8% | 9.2% | 4.1% | 2.8% | 0.06% |
| Dec 2025 | 87.8% | 7.9% | 2.4% | 1.9% | 0.05% |
| Jan 2026 | 81% | 10.9% | 4% | 4% | 0.09% |
| Feb 2026 | 84.5% | 9.3% | 3.4% | 2.8% | 0.05% |
| Mar 2026 | 83.3% | 9.2% | 4.1% | 3.4% | 0.06% |
| Apr 2026 | 86.5% | 7.8% | 2.9% | 2.9% | 0.05% |
| May 2026 | 87.3% | 7.8% | 2.9% | 1.9% | 0.05% |
| Jun 2026 | 90% | 5.4% | 3.6% | 0.89% | 0.08% |
| Jul 2026 | 83.5% | 9.2% | 6.1% | 1% | 0.09% |
| Aug 2026 | 74.9% | 18.4% | 3.7% | 3% | 0.04% |
| Sep 2026 | — | — | — | — | — |
How has the Tes and Twinkl comparison changed over the last 12 months?
3 findings
- Twinkl was ahead of Tes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tes’ estimated Share of Search among teacher resource platforms worldwide moved from 0.05% to 0.04%, and its estimated monthly branded searches moved from 33.1K to 14.8K.
- Across the 11 months ending August 2026, Twinkl’s estimated Share of Search among teacher resource platforms worldwide moved from 3.4% to 3.7%, and its estimated monthly branded searches moved from 2.2M to 1.2M.
How did search popularity change for teacher resource platforms worldwide in August 2026?
2 changes
In August 2026, Twinkl lost estimated Share of Search among teacher resource platforms worldwide, from 6.1% to 3.7%.
Estimated monthly branded searches for Tes worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Tes’ and Twinkl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.