How popular isTes in search?
In August 2026, there were an estimated 14.8K branded searches for Tes worldwide which is down 55.3% over the last 11 months. Tes holds 0.04% estimated Share of Search among teacher resource platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kahoot!74.9%
Teachers Pay Teachers18.4%Twinkl3.7%
Nearpod3%
Tes0.04%
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Which teacher resource platforms compete with Tes?
Share of Search by month for Kahoot!, Teachers Pay Teachers, Twinkl, Nearpod, Tes. The figures are in the table below the chart.
View monthly share of search table
| Month | Kahoot! | Teachers Pay Teachers | Twinkl | Nearpod | Tes |
|---|---|---|---|---|---|
| Oct 2025 | 83.9% | 9.2% | 3.4% | 3.4% | 0.05% |
| Nov 2025 | 83.8% | 9.2% | 4.1% | 2.8% | 0.06% |
| Dec 2025 | 87.8% | 7.9% | 2.4% | 1.9% | 0.05% |
| Jan 2026 | 81% | 10.9% | 4% | 4% | 0.09% |
| Feb 2026 | 84.5% | 9.3% | 3.4% | 2.8% | 0.05% |
| Mar 2026 | 83.3% | 9.2% | 4.1% | 3.4% | 0.06% |
| Apr 2026 | 86.5% | 7.8% | 2.9% | 2.9% | 0.05% |
| May 2026 | 87.3% | 7.8% | 2.9% | 1.9% | 0.05% |
| Jun 2026 | 90% | 5.4% | 3.6% | 0.89% | 0.08% |
| Jul 2026 | 83.5% | 9.2% | 6.1% | 1% | 0.09% |
| Aug 2026 | 74.9% | 18.4% | 3.7% | 3% | 0.04% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.9% | 24.9M | +50% | -8.7 points | |
| 2, held 2nd | 18.4% | 6.1M | +234.4% | +9.2 points | |
| 3, held 3rd | 3.7% | 1.2M | 0% | -2.5 points | |
| 4, held 4th | 3% | 1M | +397.5% | +2 points | |
| 5, held 5th | 0.04% | 14.8K | -18.2% | 0 points |
1.
74.9%
Held 1st. 24.9M estimated branded searches, +50% vs prior month. Share -8.7 points.
18.4%
Held 2nd. 6.1M estimated branded searches, +234.4% vs prior month. Share +9.2 points.
3.
3.7%
Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share -2.5 points.
4.
Nearpod3%
Held 4th. 1M estimated branded searches, +397.5% vs prior month. Share +2 points.
5.
Tes0.04%
Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare search popularity between Tes and its closest rivals
How has branded search demand for Tes changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tes worldwide fell from 33.1K to 14.8K.
- Across the 11 months ending August 2026, Tes’ estimated Share of Search among teacher resource platforms worldwide held steady, from 0.05% to 0.04%.
How did search popularity change for teacher resource platforms worldwide in August 2026?
5 changes
In August 2026, Teachers Pay Teachers gained estimated Share of Search among teacher resource platforms worldwide, from 9.2% to 18.4%.
In August 2026, Nearpod gained estimated Share of Search among teacher resource platforms worldwide, from 1% to 3%.
In August 2026, Kahoot! lost estimated Share of Search among teacher resource platforms worldwide, from 83.5% to 74.9%.
In August 2026, Twinkl lost estimated Share of Search among teacher resource platforms worldwide, from 6.1% to 3.7%.
Estimated monthly branded searches for Tes worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026.
How is Tes measured?
Brandwave collects information about searches that people make online using Tes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tes resources
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Is Tes your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.