Khan Academy vs Twinkl:Which is more popular?
In September 2026, Khan Academy had more branded searches than Twinkl among teacher resource platforms worldwide. Khan Academy had about 11.1 million branded searches, while Twinkl had 2.2 million. Khan Academy made up 16.6% of all teacher resource platform searches we track, and Twinkl accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about teacher resource platforms, Khan Academy appeared in three of the four answers and Twinkl in two. Twinkl was mentioned before Khan Academy in two out of three answers that named either.
Who do people search for more?
Khan Academy, about 5 searches for every 1 for Twinkl
Who does AI mention more?
Khan Academy, mentioned in 3 of 4 answers, Twinkl in 2
Who does AI recommend more?
Twinkl, named ahead of Khan Academy in 2 of 3 answers
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Top teacher resource platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Khan Academy was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Twinkl was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Twinkl was listed before Khan Academy in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Teachers Pay Teachers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Khan Academy3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
PBS LearningMedia3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Share My Lesson3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Twinkl2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kahoot!0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nearpod0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tes0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about teacher resource platforms
4 answers
Asked ChatGPT
“Which teacher resource platform should I use?”
Asked ChatGPT
“What are the best teacher resource platforms?”
Asked ChatGPT
“What's the best teacher resource platform for lesson plans?”
Searched Google, AI Overview
“teacher worksheets”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“lesson plan resources”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Khan Academy or Twinkl more popular in search?
This chart shows how often people search Google for Khan Academy and Twinkl by name. Each line represents a brand's share of searches for all eight teacher resource platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Khan Academy, Twinkl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kahoot! | Khan Academy | Teachers Pay Teachers | Twinkl | Nearpod | Tes | PBS LearningMedia | Share My Lesson |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 14.3% | 7.9% | 2.9% | 2.9% | 0.04% | 0.02% | <0.01% |
| Nov 2025 | 71.7% | 14.4% | 7.9% | 3.5% | 2.4% | 0.05% | 0.02% | <0.01% |
| Dec 2025 | 76.7% | 12.6% | 6.9% | 2.1% | 1.7% | 0.05% | 0.02% | <0.01% |
| Jan 2026 | 69.7% | 14% | 9.4% | 3.4% | 3.4% | 0.08% | 0.03% | <0.01% |
| Feb 2026 | 74.2% | 12.2% | 8.1% | 3% | 2.4% | 0.04% | 0.02% | <0.01% |
| Mar 2026 | 73.3% | 12% | 8.1% | 3.6% | 2.9% | 0.05% | 0.03% | <0.01% |
| Apr 2026 | 75.7% | 12.4% | 6.8% | 2.5% | 2.5% | 0.05% | 0.04% | <0.01% |
| May 2026 | 78.1% | 10.5% | 7% | 2.6% | 1.7% | 0.05% | 0.06% | <0.01% |
| Jun 2026 | 80.2% | 10.8% | 4.8% | 3.2% | 0.79% | 0.07% | 0.04% | <0.01% |
| Jul 2026 | 63.8% | 23.5% | 7% | 4.7% | 0.77% | 0.07% | 0.03% | <0.01% |
| Aug 2026 | 58.7% | 21.6% | 14.4% | 2.9% | 2.4% | 0.03% | 0.03% | <0.01% |
| Sep 2026 | 68.1% | 16.6% | 9.2% | 3.4% | 2.7% | 0.05% | 0.02% | <0.01% |
How has the Khan Academy and Twinkl comparison changed over the last 12 months?
3 findings
- Khan Academy was ahead of Twinkl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Khan Academy’s share of searches among teacher resource platforms worldwide moved from 14.3% to 16.6%, and its estimated monthly branded searches held steady at 11.1M.
- Across the 12 months ending September 2026, Twinkl’s share of searches among teacher resource platforms worldwide moved from 2.9% to 3.4%, and its estimated monthly branded searches held steady at 2.2M.
How did search popularity change for teacher resource platforms worldwide in September 2026?
1 change
In September 2026, Khan Academy lost share of searches among teacher resource platforms worldwide, from 21.6% to 16.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Khan Academy’s and Twinkl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Khan Academy
1 branded search term
- khan academy
Twinkl
1 branded search term
- twinkl
Other head-to-heads among teacher resource platforms
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