Brandwave

MOOC platforms:Which brands are most popular in search?

In August 2026, Khan Academy was the most searched among MOOC platforms worldwide, with an estimated 9.1M branded searches and 70.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Khan Academy70.6%
  2. Coursera25.9%
  3. edX2.8%
  4. Udacity0.47%
  5. FutureLearn0.26%

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Share of SearchLeaderboard

Compare the platforms that host university courses online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among MOOC platforms worldwide, by month

Share of Search by month for Khan Academy, Coursera, edX. The figures are in the table below the chart.

View monthly share of search table
MonthKhan AcademyCourseraedXUdacityFutureLearn
Oct 202569.7%25.7%3.5%0.85%0.38%
Nov 202569.2%25.4%4.2%0.83%0.38%
Dec 202565.3%29.2%3.9%1.2%0.35%
Jan 202660.9%33.3%4.5%0.9%0.4%
Feb 202665%29.1%4.8%0.79%0.35%
Mar 202664.9%29.1%4.8%0.95%0.35%
Apr 202665.9%29.5%3.2%0.97%0.36%
May 202661.4%33.6%3.7%0.91%0.33%
Jun 202656.6%37.9%4.2%0.84%0.46%
Jul 202661.6%33.7%3.7%0.61%0.41%
Aug 202670.6%25.9%2.8%0.47%0.26%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Khan Academy

    70.6%

    Held 1st. 9.1M estimated branded searches, +49.3% vs prior month. Share +9 points.

  2. 2.Coursera

    25.9%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -7.8 points.

  3. 3.edX

    2.8%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Udacity

    0.47%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.FutureLearn

    0.26%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among MOOC platforms worldwide?

In August 2026, Khan Academy was the most searched among MOOC platforms worldwide, with an estimated 9.1M branded searches and 70.6% estimated Share of Search within this set. Coursera is in 2nd place, 44.7 percentage points behind at 25.9% Share of Search.

Global MOOC platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Khan Academy69.7% → 70.6%70.6%Aug 202656.6%Jun 20261st
Coursera25.7% → 25.9%37.9%Jun 202625.4%Nov 20252nd
edX3.5% → 2.8%4.8%Feb 20262.8%Aug 20263rd
Udacity0.85% → 0.47%1.2%Dec 20250.47%Aug 20264th
FutureLearn0.38% → 0.26%0.46%Jun 20260.26%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Khan Academy’s estimated Share of Search among MOOC platforms worldwide increased from 69.7% to 70.6%.
  • Across the 11 months ending August 2026, edX’s estimated Share of Search among MOOC platforms worldwide decreased from 3.5% to 2.8%.
  • Across the 11 months ending August 2026, Khan Academy’s estimated Share of Search among MOOC platforms worldwide peaked at 70.6% in August 2026 and was lowest at 56.6% in June 2026.
  • Across the 11 months ending August 2026, Coursera’s estimated Share of Search among MOOC platforms worldwide peaked at 37.9% in June 2026 and was lowest at 25.4% in November 2025.
  • Across the 11 months ending August 2026, edX’s estimated Share of Search among MOOC platforms worldwide peaked at 4.8% in February 2026 and was lowest at 2.8% in August 2026.
  • Across the 11 months ending August 2026, Coursera, Udacity and FutureLearn held steady: their estimated Share of Search among MOOC platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for MOOC platforms worldwide in August 2026?

  1. In August 2026, Khan Academy gained estimated Share of Search among MOOC platforms worldwide, from 61.6% to 70.6%.

  2. In August 2026, Coursera lost estimated Share of Search among MOOC platforms worldwide, from 33.7% to 25.9%.

  3. In August 2026, edX lost estimated Share of Search among MOOC platforms worldwide, from 3.7% to 2.8%.

  4. Estimated monthly branded searches for Udacity worldwide fell 55.2% over 11 measured months, from 135K to 60.5K in August 2026.

  5. Estimated monthly branded searches for FutureLearn worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.

How the Brand Demand Index is measured

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