Brandwave

How popular isedX in search?

In August 2026, there were an estimated 368K branded searches for edX worldwide which is down 33.1% over the last 11 months. edX holds 2.8% estimated Share of Search among MOOC platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Khan Academy70.6%
  2. Coursera25.9%
  3. edX2.8%
  4. Udacity0.47%
  5. FutureLearn0.26%
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Which MOOC platforms compete with edX?

edX against MOOC platforms worldwide, by month

Share of Search by month for Khan Academy, Coursera, edX. The figures are in the table below the chart.

View monthly share of search table
MonthKhan AcademyCourseraedXUdacityFutureLearn
Oct 202569.7%25.7%3.5%0.85%0.38%
Nov 202569.2%25.4%4.2%0.83%0.38%
Dec 202565.3%29.2%3.9%1.2%0.35%
Jan 202660.9%33.3%4.5%0.9%0.4%
Feb 202665%29.1%4.8%0.79%0.35%
Mar 202664.9%29.1%4.8%0.95%0.35%
Apr 202665.9%29.5%3.2%0.97%0.36%
May 202661.4%33.6%3.7%0.91%0.33%
Jun 202656.6%37.9%4.2%0.84%0.46%
Jul 202661.6%33.7%3.7%0.61%0.41%
Aug 202670.6%25.9%2.8%0.47%0.26%
Sep 2026—————

  1. 1.Khan Academy

    70.6%

    Held 1st. 9.1M estimated branded searches, +49.3% vs prior month. Share +9 points.

  2. 2.Coursera

    25.9%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -7.8 points.

  3. 3.edX

    2.8%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Udacity

    0.47%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.FutureLearn

    0.26%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

Compare search popularity between edX and its closest rivals

How has branded search demand for edX changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for edX worldwide fell from 550K to 368K.
  • Across the 11 months ending August 2026, edX’s estimated Share of Search among MOOC platforms worldwide decreased from 3.5% to 2.8%.
  • Across the 11 months ending August 2026, edX’s estimated Share of Search among MOOC platforms worldwide peaked at 4.8% in February 2026 and was lowest at 2.8% in August 2026.

How did search popularity change for MOOC platforms worldwide in August 2026?

  1. In August 2026, Khan Academy gained estimated Share of Search among MOOC platforms worldwide, from 61.6% to 70.6%.

  2. In August 2026, Coursera lost estimated Share of Search among MOOC platforms worldwide, from 33.7% to 25.9%.

  3. In August 2026, edX lost estimated Share of Search among MOOC platforms worldwide, from 3.7% to 2.8%.

  4. Estimated monthly branded searches for Udacity worldwide fell 55.2% over 11 measured months, from 135K to 60.5K in August 2026.

  5. Estimated monthly branded searches for FutureLearn worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.

Where does edX compete?

edX is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
MOOC platforms3rd of 52.8%Shown above
University online degrees3rd of 67.8%Show ranking

How is edX measured?

Brandwave collects information about searches that people make online using edX’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • edx

Do you work for edX? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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