edX vs University of Phoenix:Which is searched more?
In August 2026, University of Phoenix had more branded searches than edX among university online degrees worldwide. University of Phoenix was estimated to have 550K branded searches compared to edX’s 368K, and held a 10.9% Share of Search versus edX’s 7.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, edX or University of Phoenix?
Compare the university online degrees schools and universities use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for University of Phoenix, edX. The figures are in the table below the chart.
View monthly share of search table
| Month | University of Phoenix | edX |
|---|---|---|
| Oct 2025 | 8.8% | 8.8% |
| Nov 2025 | 8.4% | 10.3% |
| Dec 2025 | 7.5% | 9.2% |
| Jan 2026 | 8.9% | 8.9% |
| Feb 2026 | 8.7% | 10.6% |
| Mar 2026 | 10.4% | 10.4% |
| Apr 2026 | 10.7% | 7.2% |
| May 2026 | 10.8% | 7.2% |
| Jun 2026 | 11.1% | 7.4% |
| Jul 2026 | 10.5% | 7% |
| Aug 2026 | 10.9% | 7.3% |
| Sep 2026 | — | — |
How has the edX and University of Phoenix comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: University of Phoenix took it in April 2026.
- Across the 11 months ending August 2026, edX’s estimated Share of Search among university online degrees worldwide moved from 8.8% to 7.3%, and its estimated monthly branded searches moved from 550K to 368K.
- Across the 11 months ending August 2026, University of Phoenix’s estimated Share of Search among university online degrees worldwide moved from 8.8% to 10.9%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for university online degrees worldwide in August 2026?
1 change
Estimated monthly branded searches for edX worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using edX’s and University of Phoenix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
edX
1 branded search term
- edx
University of Phoenix
1 branded search term
- university of phoenix
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.