Brandwave

How popular isedX in search?

In August 2026, there were an estimated 368K branded searches for edX worldwide which is down 33.1% over the last 11 months. edX holds 7.8% estimated Share of Search among university online degrees worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Coursera71.3%
  2. University of Phoenix11.7%
  3. edX7.8%
  4. Open University7.8%
  5. Udacity1.3%
  6. SNHU0.05%
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Which university online degrees compete with edX?

edX against university online degrees worldwide, by month

Share of Search by month for Coursera, University of Phoenix, edX, Open University. The figures are in the table below the chart.

View monthly share of search table
MonthCourseraUniversity of PhoenixedXOpen UniversityUdacitySNHU
Oct 202570.8%9.5%9.5%7.8%2.3%0.05%
Nov 202568.2%9.2%11.2%9.2%2.2%0.05%
Dec 202572.7%8%9.8%6.5%2.9%0.06%
Jan 202671.1%9.6%9.6%7.8%1.9%0.08%
Feb 202669.6%9.4%11.4%7.6%1.9%0.06%
Mar 202667.9%11.2%11.2%7.5%2.2%0.06%
Apr 202670.5%11.6%7.7%7.7%2.3%0.09%
May 202670.8%11.6%7.8%7.8%1.9%0.06%
Jun 202672.1%11.8%7.9%6.5%1.6%0.05%
Jul 202670.1%11.5%7.7%9.4%1.3%0.05%
Aug 202671.3%11.7%7.8%7.8%1.3%0.05%
Sep 2026——————

  1. 1.Coursera

    71.3%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.University of Phoenix

    11.7%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.edX

    7.8%

    Moved from 4th to 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Open University

    7.8%

    Moved from 3rd to 4th. 368K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  5. 5.Udacity

    1.3%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.SNHU

    0.05%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between edX and its closest rivals

How has branded search demand for edX changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for edX worldwide fell from 550K to 368K.
  • Across the 11 months ending August 2026, edX’s estimated Share of Search among university online degrees worldwide decreased from 9.5% to 7.8%.
  • Across the 11 months ending August 2026, edX’s estimated Share of Search among university online degrees worldwide peaked at 11.4% in February 2026 and was lowest at 7.7% in July 2026.
  • Across the 11 months ending August 2026, edX fell from 2nd to 3rd among university online degrees worldwide.

How did search popularity change for university online degrees worldwide in August 2026?

  1. In August 2026, Coursera gained estimated Share of Search among university online degrees worldwide, from 70.1% to 71.3%.

  2. In August 2026, Open University lost estimated Share of Search among university online degrees worldwide, from 9.4% to 7.8%.

  3. In August 2026, edX rose from 4th to 3rd among university online degrees worldwide.

  4. Estimated monthly branded searches for Udacity worldwide fell 55.2% over 11 measured months, from 135K to 60.5K in August 2026.

  5. Estimated monthly branded searches for SNHU worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

Where does edX compete?

edX is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
MOOC platforms3rd of 52.8%Show ranking
University online degrees3rd of 67.8%Shown above

How is edX measured?

Brandwave collects information about searches that people make online using edX’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • edx

Do you work for edX? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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