edX vs MIT OpenCourseWare:Which is searched more?
In September 2026, edX had more branded searches than MIT OpenCourseWare among MOOC platforms worldwide. edX had about 301,000 branded searches, while MIT OpenCourseWare had 135,000. edX made up 1.6% of all MOOC platform searches we track, and MIT OpenCourseWare accounted for 0.73%. These are worldwide searches for English-language branded terms.
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Is edX or MIT OpenCourseWare more popular in search?
Compare the platforms that host university courses online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for edX, MIT OpenCourseWare. The figures are in the table below the chart.
View monthly share of searches table
| Month | Khan Academy | Coursera | Udemy | edX | MIT OpenCourseWare | OpenLearn | FutureLearn | Udacity |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 19.3% | 23.6% | 2.6% | 0.64% | 0.29% | 0.43% | 0.64% |
| Nov 2025 | 49.7% | 18.2% | 27.2% | 3% | 0.6% | 0.27% | 0.4% | 0.6% |
| Dec 2025 | 47.6% | 21.3% | 26% | 2.9% | 0.7% | 0.31% | 0.38% | 0.86% |
| Jan 2026 | 42.7% | 23.4% | 28.6% | 3.1% | 0.77% | 0.35% | 0.42% | 0.63% |
| Feb 2026 | 47.4% | 21.2% | 25.9% | 3.5% | 0.7% | 0.31% | 0.47% | 0.57% |
| Mar 2026 | 47.1% | 21.1% | 25.8% | 3.5% | 1% | 0.31% | 0.47% | 0.69% |
| Apr 2026 | 47.8% | 21.4% | 26.1% | 2.4% | 0.86% | 0.32% | 0.39% | 0.7% |
| May 2026 | 42.9% | 23.5% | 28.7% | 2.6% | 0.95% | 0.35% | 0.42% | 0.63% |
| Jun 2026 | 38% | 25.5% | 31.1% | 2.8% | 1.3% | 0.38% | 0.46% | 0.56% |
| Jul 2026 | 42.8% | 23.4% | 28.6% | 2.6% | 1.2% | 0.52% | 0.42% | 0.42% |
| Aug 2026 | 52.8% | 19.4% | 23.6% | 2.1% | 0.95% | 0.43% | 0.35% | 0.35% |
| Sep 2026 | 60.1% | 18.1% | 18.1% | 1.6% | 0.73% | 0.49% | 0.4% | 0.33% |
How has the edX and MIT OpenCourseWare comparison changed over the last 12 months?
3 findings
- edX was ahead of MIT OpenCourseWare in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, edX’s share of searches among MOOC platforms worldwide moved from 2.6% to 1.6%, and its estimated monthly branded searches moved from 550K to 301K.
- Across the 12 months ending September 2026, MIT OpenCourseWare’s share of searches among MOOC platforms worldwide moved from 0.64% to 0.73%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for MOOC platforms worldwide in September 2026?
2 changes
edX’s share of searches among MOOC platforms worldwide has lost ground for 3 months in a row, from 2.8% to 1.6% in September 2026.
MIT OpenCourseWare’s share of searches among MOOC platforms worldwide has lost ground for 3 months in a row, from 1.3% to 0.73% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using edX’s and MIT OpenCourseWare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
edX
1 branded search term
- edx
MIT OpenCourseWare
2 branded search terms
- mit ocw
- mit opencourseware
Other head-to-heads among MOOC platforms
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