Brandwave

How popular isMIT OpenCourseWare?

In September 2026, people searched for MIT OpenCourseWare by name about 135,000 times worldwide, about the same as the previous year. These searches made up 0.73% of all global MOOC platform searches, placing MIT OpenCourseWare fifth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about MOOC platforms, MIT OpenCourseWare appeared in two of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

MIT OpenCourseWare is the fifth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. Khan AcademyShare of searches 60.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. CourseraShare of searches 18.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. UdemyShare of searches 18.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. edXShare of searches 1.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. MIT OpenCourseWareShare of searches 0.73%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top MOOC platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MIT OpenCourseWare was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MIT OpenCourseWare is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coursera1st
  2. edX2nd
  3. Khan Academy3rd
  4. MIT OpenCourseWare4th
  5. FutureLearn5th
  6. Udemy6th
  7. OpenLearn7th
  8. Udacity8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coursera5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • edX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Khan Academy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FutureLearn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Udemy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MIT OpenCourseWare2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OpenLearn2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Udacity1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MOOC platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which MOOC platforms compete with MIT OpenCourseWare?

MIT OpenCourseWare against MOOC platforms worldwide, by month

Share of searches by month for Khan Academy, Coursera, Udemy, MIT OpenCourseWare. The figures are in the table below the chart.

View monthly share of searches table
MonthKhan AcademyCourseraUdemyedXMIT OpenCourseWareOpenLearnFutureLearnUdacity
Oct 202552.5%19.3%23.6%2.6%0.64%0.29%0.43%0.64%
Nov 202549.7%18.2%27.2%3%0.6%0.27%0.4%0.6%
Dec 202547.6%21.3%26%2.9%0.7%0.31%0.38%0.86%
Jan 202642.7%23.4%28.6%3.1%0.77%0.35%0.42%0.63%
Feb 202647.4%21.2%25.9%3.5%0.7%0.31%0.47%0.57%
Mar 202647.1%21.1%25.8%3.5%1%0.31%0.47%0.69%
Apr 202647.8%21.4%26.1%2.4%0.86%0.32%0.39%0.7%
May 202642.9%23.5%28.7%2.6%0.95%0.35%0.42%0.63%
Jun 202638%25.5%31.1%2.8%1.3%0.38%0.46%0.56%
Jul 202642.8%23.4%28.6%2.6%1.2%0.52%0.42%0.42%
Aug 202652.8%19.4%23.6%2.1%0.95%0.43%0.35%0.35%
Sep 202660.1%18.1%18.1%1.6%0.73%0.49%0.4%0.33%

  1. 1.Khan Academy

    60.1%

    Held 1st. 11.1M estimated branded searches, +21.4% vs prior month. Share +7.3 points.

  2. 2.Coursera

    18.1%

    Moved from 3rd to 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.Udemy

    18.1%

    Moved from 2nd to 3rd. 3.4M estimated branded searches, -18.1% vs prior month. Share -5.5 points.

  4. 4.edX

    1.6%

    Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  5. 5.MIT OpenCourseWare

    0.73%

    Held 5th. 135K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  6. 6.OpenLearn

    0.49%

    Held 6th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  7. 7.FutureLearn

    0.4%

    Held 7th. 74K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  8. 8.Udacity

    0.33%

    Held 8th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between MIT OpenCourseWare and its closest rivals

Every comparison with MIT OpenCourseWare

7 comparisons

How has branded search demand for MIT OpenCourseWare changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for MIT OpenCourseWare worldwide held steady at 135K.
  • Across the 12 months ending September 2026, MIT OpenCourseWare’s share of searches among MOOC platforms worldwide held steady, from 0.64% to 0.73%.

How did search popularity change for MOOC platforms worldwide in September 2026?

6 changes

  1. In September 2026, Khan Academy gained share of searches among MOOC platforms worldwide, from 52.8% to 60.1%.

  2. In September 2026, Udemy lost share of searches among MOOC platforms worldwide, from 23.6% to 18.1%.

  3. In September 2026, Coursera lost share of searches among MOOC platforms worldwide, from 19.4% to 18.1%.

  4. edX’s share of searches among MOOC platforms worldwide has lost ground for 3 months in a row, from 2.8% to 1.6% in September 2026.

  5. MIT OpenCourseWare’s share of searches among MOOC platforms worldwide has lost ground for 3 months in a row, from 1.3% to 0.73% in September 2026.

  6. Estimated monthly branded searches for OpenLearn worldwide rose 49.6% over 12 measured months, from 60.5K to 90.5K in September 2026.

How are MIT OpenCourseWare’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using MIT OpenCourseWare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mit ocw
  • mit opencourseware

How the Brand Demand Index is measured

Who owns MIT OpenCourseWare?

MIT OpenCourseWare is owned by Massachusetts Institute of Technology. Brandwave also tracks Massachusetts Institute of Technology, owned by the same company, worldwide.

Do you work for MIT OpenCourseWare? To request corrections or removal please contact us via our support page and we will be happy to assist.

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