How popular isedX in search?
In September 2026, there were an estimated 301K branded searches for edX worldwide which is down 45.3% over the last 12 months. edX holds 1.6% estimated Share of Search among online learning platforms worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Khan Academy57.7%
Coursera17.4%
Udemy17.4%LinkedIn Learning4.3%
edX1.6%
MasterClass1%
Skillshare0.57%
Follow edX and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which online learning platforms compete with edX?
Share of Search by month for Khan Academy, Coursera, Udemy, LinkedIn Learning, edX. The figures are in the table below the chart.
View monthly share of search table
| Month | Khan Academy | Coursera | Udemy | LinkedIn Learning | edX | MasterClass | Skillshare |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 18.5% | 22.6% | 3.7% | 2.5% | 1.1% | 1.4% |
| Nov 2025 | 47.3% | 17.3% | 25.9% | 3.5% | 2.8% | 1.6% | 1.6% |
| Dec 2025 | 44.9% | 20.1% | 24.6% | 4% | 2.7% | 2.2% | 1.5% |
| Jan 2026 | 40.7% | 22.2% | 27.2% | 3.7% | 3% | 1.6% | 1.6% |
| Feb 2026 | 44.8% | 20% | 24.5% | 4% | 3.3% | 1.2% | 2.2% |
| Mar 2026 | 44.1% | 19.8% | 24.1% | 4.9% | 3.2% | 1.8% | 2.2% |
| Apr 2026 | 45.7% | 20.5% | 25% | 4.1% | 2.2% | 1.5% | 1% |
| May 2026 | 41% | 22.4% | 27.4% | 4.5% | 2.5% | 1.3% | 0.9% |
| Jun 2026 | 36.2% | 24.2% | 29.6% | 4.9% | 2.7% | 1.5% | 0.98% |
| Jul 2026 | 41.5% | 22.7% | 27.7% | 3.7% | 2.5% | 1.1% | 0.75% |
| Aug 2026 | 51% | 18.7% | 22.8% | 3.8% | 2.1% | 1.1% | 0.61% |
| Sep 2026 | 57.7% | 17.4% | 17.4% | 4.3% | 1.6% | 1% | 0.57% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.7% | 11.1M | +21.4% | +6.7 points | |
| 2, moved from 3rd to 2nd | 17.4% | 3.4M | 0% | -1.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 17.4% | 3.4M | -18.1% | -5.4 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.3% | 823K | +22.3% | +0.5 points | |
| 5, held 5th | 1.6% | 301K | -18.2% | -0.5 points | |
| 6, held 6th | 1% | 201K | 0% | -0.1 points | |
| 7, held 7th | 0.57% | 110K | 0% | 0 points |
57.7%
Held 1st. 11.1M estimated branded searches, +21.4% vs prior month. Share +6.7 points.
2.
Coursera17.4%
Moved from 3rd to 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -1.3 points.
3.
Udemy17.4%
Moved from 2nd to 3rd. 3.4M estimated branded searches, -18.1% vs prior month. Share -5.4 points.
4.3%
Held 4th. 823K estimated branded searches, +22.3% vs prior month. Share +0.5 points.
5.
1.6%
Held 5th. 301K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
1%
Held 6th. 201K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.57%
Held 7th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between edX and its closest rivals
How has branded search demand for edX changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for edX worldwide fell from 550K to 301K.
- Across the 12 months ending September 2026, edX’s estimated Share of Search among online learning platforms worldwide decreased from 2.5% to 1.6%.
- Across the 12 months ending September 2026, edX’s estimated Share of Search among online learning platforms worldwide peaked at 3.3% in February 2026 and was lowest at 1.6% in September 2026.
How did search popularity change for online learning platforms worldwide in September 2026?
6 changes
In September 2026, Khan Academy gained estimated Share of Search among online learning platforms worldwide, from 51% to 57.7%.
In September 2026, LinkedIn Learning gained estimated Share of Search among online learning platforms worldwide, from 3.8% to 4.3%.
In September 2026, Udemy lost estimated Share of Search among online learning platforms worldwide, from 22.8% to 17.4%.
In September 2026, Coursera lost estimated Share of Search among online learning platforms worldwide, from 18.7% to 17.4%.
edX’s estimated Share of Search among online learning platforms worldwide has lost ground for 3 months in a row, from 2.7% to 1.6% in September 2026.
Estimated monthly branded searches for Skillshare worldwide fell 63.5% over 12 measured months, from 301K to 110K in September 2026.
Where does edX compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Online learning platforms | 5th of 7 | 1.6% | Shown above |
| MOOC platforms | 3rd of 5 | 2% | Show ranking |
| University online degrees | 4th of 6 | 6.4% | Show ranking |
How is edX measured?
Brandwave collects information about searches that people make online using edX’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- edx
Do you work for edX? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is edX your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.