How popular isedX?
In September 2026, people searched for edX by name about 301,000 times worldwide, a 45.3% decrease from the previous year. These searches made up 3.7% of all global online course marketplace searches, placing edX fourth out of six marketplaces. When we asked both ChatGPT and Google AI Overviews about online course marketplaces, edX appeared in all answers and was the second most recommended of the six.
edX is the fourth most searched of 6 competitors and the second most recommended in AI answers.
CourseraShare of searches 41%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
UdemyShare of searches 41%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
LinkedIn LearningShare of searches 10.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
edXShare of searches 3.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
DomestikaShare of searches 3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top online course marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, edX appeared in all five answers. edX is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Coursera1st
- edX2nd
- Udemy3rd
Skillshare4th- LinkedIn Learning5th
- Domestika–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Coursera5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- edX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Udemy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LinkedIn Learning3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Skillshare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Domestika0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online course marketplaces
5 answers
Asked ChatGPT
“Which online course marketplace should I use?”
Asked ChatGPT
“What are the best online course marketplaces?”
Asked ChatGPT
“What's the best online course marketplace for a career change?”
Searched Google, AI Overview
“online courses for career change”
Searched Google, AI Overview
“affordable online courses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which online course marketplaces compete with edX?
Share of searches by month for Coursera, Udemy, LinkedIn Learning, edX, Domestika. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coursera | Udemy | LinkedIn Learning | edX | Domestika | Skillshare |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 44.9% | 7.4% | 4.9% | 3.3% | 2.7% |
| Nov 2025 | 32.7% | 48.8% | 6.6% | 5.4% | 3.6% | 2.9% |
| Dec 2025 | 36.5% | 44.6% | 7.3% | 4.9% | 4% | 2.7% |
| Jan 2026 | 37% | 45.2% | 6.1% | 5% | 4.1% | 2.7% |
| Feb 2026 | 35.6% | 43.5% | 7.2% | 5.9% | 3.9% | 3.9% |
| Mar 2026 | 35.1% | 42.8% | 8.6% | 5.8% | 3.9% | 3.9% |
| Apr 2026 | 37.4% | 45.7% | 7.5% | 4.1% | 3.4% | 1.8% |
| May 2026 | 37.6% | 45.9% | 7.5% | 4.1% | 3.4% | 1.5% |
| Jun 2026 | 37.8% | 46.2% | 7.6% | 4.2% | 2.8% | 1.5% |
| Jul 2026 | 38.4% | 46.9% | 6.3% | 4.2% | 2.8% | 1.3% |
| Aug 2026 | 37.9% | 46.3% | 7.6% | 4.2% | 2.8% | 1.2% |
| Sep 2026 | 41% | 41% | 10.1% | 3.7% | 3% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 41% | 3.4M | 0% | +3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 41% | 3.4M | -18.1% | -5.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 10.1% | 823K | +22.3% | +2.4 points | |
| 4, held 4th | 3.7% | 301K | -18.2% | -0.5 points | |
| 5, held 5th | 3% | 246K | 0% | +0.2 points | |
| 6, held 6th | 1.3% | 110K | 0% | +0.1 points |
1.
Coursera41%
Moved from 2nd to 1st. 3.4M estimated branded searches, 0% vs prior month. Share +3 points.
2.
Udemy41%
Moved from 1st to 2nd. 3.4M estimated branded searches, -18.1% vs prior month. Share -5.3 points.
10.1%
Held 3rd. 823K estimated branded searches, +22.3% vs prior month. Share +2.4 points.
4.
edX3.7%
Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
3%
Held 5th. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.
1.3%
Held 6th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between edX and its closest rivals
Every comparison with edX
17 comparisons
- edX vs Open University
- edX vs University of Phoenix
- Coursera vs edX
- edX vs Khan Academy
- edX vs LinkedIn Learning
- edX vs Udemy
- Domestika vs edX
- edX vs MasterClass
- edX vs Western Governors University
- edX vs MIT OpenCourseWare
- edX vs Skillshare
- edX vs OpenLearn
- edX vs FutureLearn
- edX vs Udacity
- edX vs University of Florida Online
- Arizona State University Online vs edX
- edX vs SNHU
How has branded search demand for edX changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for edX worldwide fell from 550K to 301K.
- Across the 12 months ending September 2026, edX’s share of searches among online course marketplaces worldwide decreased from 4.9% to 3.7%.
- Across the 12 months ending September 2026, edX’s share of searches among online course marketplaces worldwide peaked at 5.9% in February 2026 and was lowest at 3.7% in September 2026.
How did search popularity change for online course marketplaces worldwide in September 2026?
6 changes
In September 2026, Coursera overtook Udemy to become the leader among online course marketplaces worldwide, with 41% of the searches.
In September 2026, LinkedIn Learning gained share of searches among online course marketplaces worldwide, from 7.6% to 10.1%.
In September 2026, Udemy lost share of searches among online course marketplaces worldwide, from 46.3% to 41%.
Estimated monthly branded searches for Skillshare worldwide fell 63.5% over 12 measured months, from 301K to 110K in September 2026.
Estimated monthly branded searches for edX worldwide fell 45.3% over 12 measured months, from 550K to 301K in September 2026.
Estimated monthly branded searches for Domestika worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
How are edX’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using edX’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- edx
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Where does edX compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Online learning platforms | 5th of 7 | 1.6% | Show ranking |
| MOOC platforms | 4th of 8 | 1.6% | Show ranking |
| Online course marketplaces | 4th of 6 | 3.7% | Shown above |
| University online degrees | 4th of 9 | 6.2% | Show ranking |
Is edX your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.