Brandwave

edX vs Skillshare:Which is more popular?

In September 2026, edX had more branded searches than Skillshare among online course marketplaces worldwide. edX had about 301,000 branded searches, while Skillshare had 110,000. edX made up 3.7% of all online course marketplace searches we track, and Skillshare accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about online course marketplaces, edX appeared in all five answers and Skillshare in three. edX was mentioned before Skillshare in four out of five answers.

Among online course marketplaces worldwide in September 2026

Who do people search for more?

edX, about 3 searches for every 1 for Skillshare

edX 301K searchesSkillshare 110K searches

Who does AI mention more?

edX, mentioned in every answer we collected

edX in 5 of 5Skillshare in 3 of 5

Who does AI recommend more?

edX, named ahead of Skillshare in 4 of 5 answers

edX first in 4Skillshare first in 1

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Top online course marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, edX appeared in all five answers. Skillshare was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. edX was listed before Skillshare in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coursera1st
  2. edX2nd
  3. Udemy3rd
  4. Skillshare4th
  5. LinkedIn Learning5th
  6. Domestika–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coursera5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • edX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Udemy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LinkedIn Learning3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skillshare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Domestika0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online course marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is edX or Skillshare more popular in search?

This chart shows how often people search Google for edX and Skillshare by name. Each line represents a brand's share of searches for all six online course marketplaces we track, month by month, from English-language searches worldwide.

edX and Skillshare among online course marketplaces worldwide, by month

Share of searches by month for edX, Skillshare. The figures are in the table below the chart.

View monthly share of searches table
MonthCourseraUdemyLinkedIn LearningedXDomestikaSkillshare
Oct 202536.7%44.9%7.4%4.9%3.3%2.7%
Nov 202532.7%48.8%6.6%5.4%3.6%2.9%
Dec 202536.5%44.6%7.3%4.9%4%2.7%
Jan 202637%45.2%6.1%5%4.1%2.7%
Feb 202635.6%43.5%7.2%5.9%3.9%3.9%
Mar 202635.1%42.8%8.6%5.8%3.9%3.9%
Apr 202637.4%45.7%7.5%4.1%3.4%1.8%
May 202637.6%45.9%7.5%4.1%3.4%1.5%
Jun 202637.8%46.2%7.6%4.2%2.8%1.5%
Jul 202638.4%46.9%6.3%4.2%2.8%1.3%
Aug 202637.9%46.3%7.6%4.2%2.8%1.2%
Sep 202641%41%10.1%3.7%3%1.3%

How has the edX and Skillshare comparison changed over the last 12 months?

3 findings
  • edX was ahead of Skillshare in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, edX’s share of searches among online course marketplaces worldwide moved from 4.9% to 3.7%, and its estimated monthly branded searches moved from 550K to 301K.
  • Across the 12 months ending September 2026, Skillshare’s share of searches among online course marketplaces worldwide moved from 2.7% to 1.3%, and its estimated monthly branded searches moved from 301K to 110K.

How did search popularity change for online course marketplaces worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Skillshare worldwide fell 63.5% over 12 measured months, from 301K to 110K in September 2026.

  2. Estimated monthly branded searches for edX worldwide fell 45.3% over 12 measured months, from 550K to 301K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using edX’s and Skillshare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

edX

1 branded search term

  • edx

Skillshare

1 branded search term

  • skillshare

How the Brand Demand Index is measured

Other head-to-heads among online course marketplaces

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