How popular isLinkedIn Learning?
In September 2026, people searched for LinkedIn Learning by name about 823,000 times worldwide, about the same as the previous year. These searches made up 10.1% of all global online course marketplace searches, placing LinkedIn Learning third out of six marketplaces. When we asked both ChatGPT and Google AI Overviews about online course marketplaces, LinkedIn Learning appeared in three of the five answers and was the fifth most recommended of the six.
LinkedIn Learning is the third most searched of 6 competitors and the fifth most recommended in AI answers.
CourseraShare of searches 41%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
UdemyShare of searches 41%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
LinkedIn LearningShare of searches 10.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
edXShare of searches 3.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
DomestikaShare of searches 3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top online course marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LinkedIn Learning was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LinkedIn Learning is the fifth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Coursera1st
- edX2nd
- Udemy3rd
Skillshare4th- LinkedIn Learning5th
- Domestika–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Coursera5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- edX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Udemy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LinkedIn Learning3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Skillshare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Domestika0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online course marketplaces
5 answers
Asked ChatGPT
“Which online course marketplace should I use?”
Asked ChatGPT
“What are the best online course marketplaces?”
Asked ChatGPT
“What's the best online course marketplace for a career change?”
Searched Google, AI Overview
“online courses for career change”
Searched Google, AI Overview
“affordable online courses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which online course marketplaces compete with LinkedIn Learning?
Share of searches by month for Coursera, Udemy, LinkedIn Learning, edX, Domestika. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coursera | Udemy | LinkedIn Learning | edX | Domestika | Skillshare |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 44.9% | 7.4% | 4.9% | 3.3% | 2.7% |
| Nov 2025 | 32.7% | 48.8% | 6.6% | 5.4% | 3.6% | 2.9% |
| Dec 2025 | 36.5% | 44.6% | 7.3% | 4.9% | 4% | 2.7% |
| Jan 2026 | 37% | 45.2% | 6.1% | 5% | 4.1% | 2.7% |
| Feb 2026 | 35.6% | 43.5% | 7.2% | 5.9% | 3.9% | 3.9% |
| Mar 2026 | 35.1% | 42.8% | 8.6% | 5.8% | 3.9% | 3.9% |
| Apr 2026 | 37.4% | 45.7% | 7.5% | 4.1% | 3.4% | 1.8% |
| May 2026 | 37.6% | 45.9% | 7.5% | 4.1% | 3.4% | 1.5% |
| Jun 2026 | 37.8% | 46.2% | 7.6% | 4.2% | 2.8% | 1.5% |
| Jul 2026 | 38.4% | 46.9% | 6.3% | 4.2% | 2.8% | 1.3% |
| Aug 2026 | 37.9% | 46.3% | 7.6% | 4.2% | 2.8% | 1.2% |
| Sep 2026 | 41% | 41% | 10.1% | 3.7% | 3% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 41% | 3.4M | 0% | +3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 41% | 3.4M | -18.1% | -5.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 10.1% | 823K | +22.3% | +2.4 points | |
| 4, held 4th | 3.7% | 301K | -18.2% | -0.5 points | |
| 5, held 5th | 3% | 246K | 0% | +0.2 points | |
| 6, held 6th | 1.3% | 110K | 0% | +0.1 points |
1.
Coursera41%
Moved from 2nd to 1st. 3.4M estimated branded searches, 0% vs prior month. Share +3 points.
2.
Udemy41%
Moved from 1st to 2nd. 3.4M estimated branded searches, -18.1% vs prior month. Share -5.3 points.
10.1%
Held 3rd. 823K estimated branded searches, +22.3% vs prior month. Share +2.4 points.
4.
edX3.7%
Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
3%
Held 5th. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.
1.3%
Held 6th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between LinkedIn Learning and its closest rivals
Every comparison with LinkedIn Learning
17 comparisons
- Coursera vs LinkedIn Learning
- Khan Academy vs LinkedIn Learning
- LinkedIn Learning vs Udemy
- edX vs LinkedIn Learning
- Domestika vs LinkedIn Learning
- LinkedIn Learning vs MasterClass
- LinkedIn Learning vs Simplilearn
- LinkedIn Learning vs Skillshare
- Great Learning vs LinkedIn Learning
- 360Learning vs LinkedIn Learning
- Docebo vs LinkedIn Learning
- LinkedIn Learning vs Litmos
- LearnUpon vs LinkedIn Learning
- Cornerstone OnDemand vs LinkedIn Learning
- LinkedIn Learning vs TalentLMS
- Absorb LMS vs LinkedIn Learning
- LinkedIn Learning vs Pluralsight
How has branded search demand for LinkedIn Learning changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for LinkedIn Learning worldwide held steady at 823K.
- Across the 12 months ending September 2026, LinkedIn Learning’s share of searches among online course marketplaces worldwide increased from 7.4% to 10.1%.
- Across the 12 months ending September 2026, LinkedIn Learning’s share of searches among online course marketplaces worldwide peaked at 10.1% in September 2026 and was lowest at 6.1% in January 2026.
How did search popularity change for online course marketplaces worldwide in September 2026?
6 changes
In September 2026, Coursera overtook Udemy to become the leader among online course marketplaces worldwide, with 41% of the searches.
In September 2026, LinkedIn Learning gained share of searches among online course marketplaces worldwide, from 7.6% to 10.1%.
In September 2026, Udemy lost share of searches among online course marketplaces worldwide, from 46.3% to 41%.
Estimated monthly branded searches for Skillshare worldwide fell 63.5% over 12 measured months, from 301K to 110K in September 2026.
Estimated monthly branded searches for edX worldwide fell 45.3% over 12 measured months, from 550K to 301K in September 2026.
Estimated monthly branded searches for Domestika worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
How are LinkedIn Learning’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using LinkedIn Learning’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- linkedin learning
Do you work for LinkedIn Learning? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does LinkedIn Learning compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Online learning platforms | 4th of 7 | 4.3% | Show ranking |
| Online course marketplaces | 3rd of 6 | 10.1% | Shown above |
| Professional certifications | 2nd of 6 | 18.2% | Show ranking |
| Corporate learning platforms | 1st of 8 | 88.5% | Show ranking |
Is LinkedIn Learning your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.