LinkedIn Learning vs MasterClass:Which is searched more?
In September 2026, LinkedIn Learning had more branded searches than MasterClass among online learning platforms worldwide. LinkedIn Learning was estimated to have 823K branded searches compared to MasterClass’ 201K, and held a 4.3% Share of Search versus MasterClass’ 1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, LinkedIn Learning or MasterClass?
Compare the online course platforms people use to learn new skills. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LinkedIn Learning, MasterClass. The figures are in the table below the chart.
View monthly share of search table
| Month | Khan Academy | Coursera | Udemy | LinkedIn Learning | edX | MasterClass | Skillshare |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 18.5% | 22.6% | 3.7% | 2.5% | 1.1% | 1.4% |
| Nov 2025 | 47.3% | 17.3% | 25.9% | 3.5% | 2.8% | 1.6% | 1.6% |
| Dec 2025 | 44.9% | 20.1% | 24.6% | 4% | 2.7% | 2.2% | 1.5% |
| Jan 2026 | 40.7% | 22.2% | 27.2% | 3.7% | 3% | 1.6% | 1.6% |
| Feb 2026 | 44.8% | 20% | 24.5% | 4% | 3.3% | 1.2% | 2.2% |
| Mar 2026 | 44.1% | 19.8% | 24.1% | 4.9% | 3.2% | 1.8% | 2.2% |
| Apr 2026 | 45.7% | 20.5% | 25% | 4.1% | 2.2% | 1.5% | 1% |
| May 2026 | 41% | 22.4% | 27.4% | 4.5% | 2.5% | 1.3% | 0.9% |
| Jun 2026 | 36.2% | 24.2% | 29.6% | 4.9% | 2.7% | 1.5% | 0.98% |
| Jul 2026 | 41.5% | 22.7% | 27.7% | 3.7% | 2.5% | 1.1% | 0.75% |
| Aug 2026 | 51% | 18.7% | 22.8% | 3.8% | 2.1% | 1.1% | 0.61% |
| Sep 2026 | 57.7% | 17.4% | 17.4% | 4.3% | 1.6% | 1% | 0.57% |
How has the LinkedIn Learning and MasterClass comparison changed over the last 12 months?
3 findings
- LinkedIn Learning was ahead of MasterClass in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LinkedIn Learning’s estimated Share of Search among online learning platforms worldwide moved from 3.7% to 4.3%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, MasterClass’ estimated Share of Search among online learning platforms worldwide moved from 1.1% to 1%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for online learning platforms worldwide in September 2026?
2 changes
In September 2026, LinkedIn Learning gained estimated Share of Search among online learning platforms worldwide, from 3.8% to 4.3%.
Estimated monthly branded searches for MasterClass worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
Other head-to-heads among online learning platforms
Khan Academy vs Coursera: compare search popularity
Khan Academy vs Udemy: compare search popularityKhan Academy vs LinkedIn Learning: compare search popularity
- Coursera vs Udemy: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using LinkedIn Learning’s and MasterClass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LinkedIn Learning
1 branded search term
- linkedin learning
MasterClass
1 branded search term
- masterclass
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.