Brandwave

How popular isMasterClass in search?

In September 2026, there were an estimated 201K branded searches for MasterClass worldwide which is down 18.3% over the last 12 months. MasterClass holds 1% estimated Share of Search among online learning platforms worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Khan Academy57.7%
  2. Coursera17.4%
  3. Udemy17.4%
  4. LinkedIn Learning4.3%
  5. edX1.6%
  6. MasterClass1%
  7. Skillshare0.57%
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Which online learning platforms compete with MasterClass?

MasterClass against online learning platforms worldwide, by month

Share of Search by month for Khan Academy, Coursera, Udemy, LinkedIn Learning, MasterClass. The figures are in the table below the chart.

View monthly share of search table
MonthKhan AcademyCourseraUdemyLinkedIn LearningedXMasterClassSkillshare
Oct 202550.2%18.5%22.6%3.7%2.5%1.1%1.4%
Nov 202547.3%17.3%25.9%3.5%2.8%1.6%1.6%
Dec 202544.9%20.1%24.6%4%2.7%2.2%1.5%
Jan 202640.7%22.2%27.2%3.7%3%1.6%1.6%
Feb 202644.8%20%24.5%4%3.3%1.2%2.2%
Mar 202644.1%19.8%24.1%4.9%3.2%1.8%2.2%
Apr 202645.7%20.5%25%4.1%2.2%1.5%1%
May 202641%22.4%27.4%4.5%2.5%1.3%0.9%
Jun 202636.2%24.2%29.6%4.9%2.7%1.5%0.98%
Jul 202641.5%22.7%27.7%3.7%2.5%1.1%0.75%
Aug 202651%18.7%22.8%3.8%2.1%1.1%0.61%
Sep 202657.7%17.4%17.4%4.3%1.6%1%0.57%

  1. 1.Khan Academy

    57.7%

    Held 1st. 11.1M estimated branded searches, +21.4% vs prior month. Share +6.7 points.

  2. 2.Coursera

    17.4%

    Moved from 3rd to 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -1.3 points.

  3. 3.Udemy

    17.4%

    Moved from 2nd to 3rd. 3.4M estimated branded searches, -18.1% vs prior month. Share -5.4 points.

  4. 4.LinkedIn Learning

    4.3%

    Held 4th. 823K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  5. 5.edX

    1.6%

    Held 5th. 301K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  6. 6.MasterClass

    1%

    Held 6th. 201K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Skillshare

    0.57%

    Held 7th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between MasterClass and its closest rivals

Every comparison with MasterClass

How has branded search demand for MasterClass changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for MasterClass worldwide fell from 246K to 201K.
  • Across the 12 months ending September 2026, MasterClass’ estimated Share of Search among online learning platforms worldwide peaked at 2.2% in December 2025 and was lowest at 1% in September 2026.
  • Across the 12 months ending September 2026, MasterClass rose from 7th to 6th among online learning platforms worldwide.

How did search popularity change for online learning platforms worldwide in September 2026?

  1. In September 2026, Khan Academy gained estimated Share of Search among online learning platforms worldwide, from 51% to 57.7%.

  2. In September 2026, LinkedIn Learning gained estimated Share of Search among online learning platforms worldwide, from 3.8% to 4.3%.

  3. In September 2026, Udemy lost estimated Share of Search among online learning platforms worldwide, from 22.8% to 17.4%.

  4. In September 2026, Coursera lost estimated Share of Search among online learning platforms worldwide, from 18.7% to 17.4%.

  5. edX’s estimated Share of Search among online learning platforms worldwide has lost ground for 3 months in a row, from 2.7% to 1.6% in September 2026.

  6. Estimated monthly branded searches for Skillshare worldwide fell 63.5% over 12 measured months, from 301K to 110K in September 2026.

How is MasterClass measured?

Brandwave collects information about searches that people make online using MasterClass’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • masterclass

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How the Brand Demand Index is measured

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