How popular isLinkedIn Learning in search?
In August 2026, there were an estimated 673K branded searches for LinkedIn Learning worldwide which is down 18.2% over the last 11 months. LinkedIn Learning holds 13.2% estimated Share of Search among professional certifications worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Udemy80%LinkedIn Learning13.2%
- Simplilearn3.2%
Skillshare2.2%- Great Learning1.4%
- Pluralsight<0.01%
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Which professional certifications compete with LinkedIn Learning?
Share of Search by month for Udemy, LinkedIn Learning, Simplilearn, Skillshare. The figures are in the table below the chart.
View monthly share of search table
| Month | Udemy | LinkedIn Learning | Simplilearn | Skillshare | Great Learning | Pluralsight |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.7% | 12.8% | 3.1% | 4.7% | 1.7% | <0.01% |
| Nov 2025 | 79.8% | 10.7% | 3.2% | 4.8% | 1.4% | <0.01% |
| Dec 2025 | 77.7% | 12.8% | 3.1% | 4.7% | 1.7% | <0.01% |
| Jan 2026 | 80% | 10.8% | 2.6% | 4.8% | 1.8% | <0.01% |
| Feb 2026 | 75.9% | 12.5% | 3.1% | 6.8% | 1.7% | <0.01% |
| Mar 2026 | 73.9% | 14.9% | 3% | 6.6% | 1.6% | <0.01% |
| Apr 2026 | 78.9% | 13% | 3.2% | 3.2% | 1.7% | <0.01% |
| May 2026 | 79.6% | 13.1% | 3.2% | 2.6% | 1.4% | <0.01% |
| Jun 2026 | 79.4% | 13.1% | 3.2% | 2.6% | 1.8% | <0.01% |
| Jul 2026 | 82% | 11% | 3.3% | 2.2% | 1.5% | <0.01% |
| Aug 2026 | 80% | 13.2% | 3.2% | 2.2% | 1.4% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80% | 4.1M | 0% | -2 points | |
| 2, held 2nd | 13.2% | 673K | +22.4% | +2.1 points | |
| 3, held 3rd | 3.2% | 165K | 0% | -0.1 points | |
| 4, held 4th | 2.2% | 110K | 0% | -0.1 points | |
| 5, held 5th | 1.4% | 74K | 0% | 0 points | |
| 6, held 6th | <0.01% | 210 | -19.2% | 0 points |
1.
Udemy80%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -2 points.
13.2%
Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +2.1 points.
3.2%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.2%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.
1.4%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
<0.01%
Held 6th. 210 estimated branded searches, -19.2% vs prior month. Share 0 points.
Compare search popularity between LinkedIn Learning and its closest rivals
- LinkedIn Learning vs Udemy: compare search popularity
- LinkedIn Learning vs Skillshare: compare search popularity
- Compare LinkedIn Learning with any brand
How has branded search demand for LinkedIn Learning changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for LinkedIn Learning worldwide fell from 823K to 673K.
- Across the 11 months ending August 2026, LinkedIn Learning’s estimated Share of Search among professional certifications worldwide peaked at 14.9% in March 2026 and was lowest at 10.7% in November 2025.
How did search popularity change for professional certifications worldwide in August 2026?
6 changes
In August 2026, LinkedIn Learning gained estimated Share of Search among professional certifications worldwide, from 11% to 13.2%.
In August 2026, Udemy lost estimated Share of Search among professional certifications worldwide, from 82% to 80%.
Estimated monthly branded searches for Skillshare worldwide fell 63.5% over 11 measured months, from 301K to 110K in August 2026.
Estimated monthly branded searches for Great Learning worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.
Estimated monthly branded searches for Pluralsight worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.
Estimated monthly branded searches for Simplilearn worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
How is LinkedIn Learning measured?
Brandwave collects information about searches that people make online using LinkedIn Learning’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- linkedin learning
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Is LinkedIn Learning your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.