Brandwave

Absorb LMS vs LinkedIn Learning:Which is more popular?

In September 2026, LinkedIn Learning had more branded searches than Absorb LMS among corporate learning platforms worldwide. LinkedIn Learning had about 823,000 branded searches, while Absorb LMS had 5,400. LinkedIn Learning made up 88.5% of all corporate learning platform searches we track, and Absorb LMS accounted for 0.58%. When we asked ChatGPT and Google AI Overviews about corporate learning platforms, Absorb LMS and LinkedIn Learning each appeared in three of the five answers. Absorb LMS was mentioned before LinkedIn Learning in three out of four answers.

Among corporate learning platforms worldwide in September 2026

Who do people search for more?

LinkedIn Learning, about 152 searches for every 1 for Absorb LMS

LinkedIn Learning 823K searchesAbsorb LMS 5.4K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Absorb LMS in 3 of 5LinkedIn Learning in 3 of 5

Who does AI recommend more?

Absorb LMS, named ahead of LinkedIn Learning in 3 of 4 answers

Absorb LMS first in 3LinkedIn Learning first in 1

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Top corporate learning platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Absorb LMS and LinkedIn Learning were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Absorb LMS was listed before LinkedIn Learning in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Docebo1st
  2. 360Learning2nd
  3. TalentLMS3rd
  4. Absorb LMS4th
  5. Cornerstone OnDemand5th
  6. LearnUpon6th
  7. LinkedIn Learning7th
  8. Litmos8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 360Learning4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Docebo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LinkedIn Learning3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cornerstone OnDemand3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TalentLMS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Absorb LMS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LearnUpon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Litmos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about corporate learning platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Absorb LMS or LinkedIn Learning more popular in search?

This chart shows how often people search Google for Absorb LMS and LinkedIn Learning by name. Each line represents a brand's share of searches for all eight corporate learning platforms we track, month by month, from English-language searches worldwide.

Absorb LMS and LinkedIn Learning among corporate learning platforms worldwide, by month

Share of searches by month for LinkedIn Learning, Absorb LMS. The figures are in the table below the chart.

View monthly share of searches table
MonthLinkedIn Learning360LearningDoceboLitmosLearnUponCornerstone OnDemandTalentLMSAbsorb LMS
Oct 202585.6%3.5%3.4%2.3%1.5%1.3%1.5%0.84%
Nov 202585.1%3.5%3.4%2.8%1.5%1.3%1.5%0.83%
Dec 202587.3%3%3.5%1.9%1.3%1.1%1.3%0.7%
Jan 202684.6%3.6%4.2%2.3%1.5%1.5%1.5%0.83%
Feb 202685%3.5%4.2%1.9%1.5%1.5%1.5%0.83%
Mar 202686.8%2.9%3.5%1.9%1.3%1.3%1.6%0.7%
Apr 202684.9%3.6%4.2%1.9%1.5%1.5%1.5%0.83%
May 202686.8%2.4%3.5%1.9%1.6%1.6%1.6%0.7%
Jun 202685.6%2.9%4.2%1.9%1.5%1.5%1.5%0.84%
Jul 202684.1%2.9%4.1%2.3%1.9%1.9%1.9%1%
Aug 202688%2%3.5%1.9%1.3%1.3%1.3%0.71%
Sep 202688.5%2.9%2.9%1.6%1.3%1.1%1.1%0.58%

How has the Absorb LMS and LinkedIn Learning comparison changed over the last 12 months?

3 findings

How did search popularity change for corporate learning platforms worldwide in September 2026?

2 changes
  1. In September 2026, LinkedIn Learning gained share of searches among corporate learning platforms worldwide, from 88% to 88.5%.

  2. Estimated monthly branded searches for Absorb LMS worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Absorb LMS’s and LinkedIn Learning’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Absorb LMS

1 branded search term

  • absorb lms

LinkedIn Learning

1 branded search term

  • linkedin learning

How the Brand Demand Index is measured

Other head-to-heads among corporate learning platforms

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