Brandwave

Great Learning vs LinkedIn Learning:Which is more popular by branded search?

In August 2026, LinkedIn Learning had more branded searches than Great Learning among professional certifications worldwide. LinkedIn Learning was estimated to have 673K branded searches compared to Great Learning’s 74K, and held a 13.2% Share of Search versus Great Learning’s 1.4%. These are worldwide searches for English-language branded terms.

Share of Search among professional certifications worldwide in August 2026Which is more popular in search, Great Learning or LinkedIn Learning?
Great Learning1.4%74K searches
vs
LinkedIn Learning13.2%673K searches

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Which is more popular in search, Great Learning or LinkedIn Learning?

Compare the professional certifications schools and universities use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Great Learning and LinkedIn Learning among professional certifications worldwide, by month

Share of Search by month for LinkedIn Learning, Great Learning. The figures are in the table below the chart.

View monthly share of search table
MonthUdemyLinkedIn LearningSimplilearnSkillshareGreat LearningPluralsight
Oct 202577.7%12.8%3.1%4.7%1.7%<0.01%
Nov 202579.8%10.7%3.2%4.8%1.4%<0.01%
Dec 202577.7%12.8%3.1%4.7%1.7%<0.01%
Jan 202680%10.8%2.6%4.8%1.8%<0.01%
Feb 202675.9%12.5%3.1%6.8%1.7%<0.01%
Mar 202673.9%14.9%3%6.6%1.6%<0.01%
Apr 202678.9%13%3.2%3.2%1.7%<0.01%
May 202679.6%13.1%3.2%2.6%1.4%<0.01%
Jun 202679.4%13.1%3.2%2.6%1.8%<0.01%
Jul 202682%11%3.3%2.2%1.5%<0.01%
Aug 202680%13.2%3.2%2.2%1.4%<0.01%
Sep 2026——————

How has the Great Learning and LinkedIn Learning comparison changed over the last 12 months?

How did search popularity change for professional certifications worldwide in August 2026?

  1. In August 2026, LinkedIn Learning gained estimated Share of Search among professional certifications worldwide, from 11% to 13.2%.

  2. Estimated monthly branded searches for Great Learning worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Great Learning’s and LinkedIn Learning’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Great Learning

1 branded search term

  • great learning

LinkedIn Learning

1 branded search term

  • linkedin learning

How the Brand Demand Index is measured

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