Brandwave

Professional certifications:Which brands are most popular in search?

In August 2026, Udemy was the most searched among professional certifications worldwide, with an estimated 4.1M branded searches and 80% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Udemy80%
  2. LinkedIn Learning13.2%
  3. Simplilearn3.2%
  4. Skillshare2.2%
  5. Great Learning1.4%
  6. Pluralsight<0.01%

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Share of SearchLeaderboard

Compare the professional certifications schools and universities use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among professional certifications worldwide, by month

Share of Search by month for Udemy, LinkedIn Learning, Simplilearn, Skillshare. The figures are in the table below the chart.

View monthly share of search table
MonthUdemyLinkedIn LearningSimplilearnSkillshareGreat LearningPluralsight
Oct 202577.7%12.8%3.1%4.7%1.7%<0.01%
Nov 202579.8%10.7%3.2%4.8%1.4%<0.01%
Dec 202577.7%12.8%3.1%4.7%1.7%<0.01%
Jan 202680%10.8%2.6%4.8%1.8%<0.01%
Feb 202675.9%12.5%3.1%6.8%1.7%<0.01%
Mar 202673.9%14.9%3%6.6%1.6%<0.01%
Apr 202678.9%13%3.2%3.2%1.7%<0.01%
May 202679.6%13.1%3.2%2.6%1.4%<0.01%
Jun 202679.4%13.1%3.2%2.6%1.8%<0.01%
Jul 202682%11%3.3%2.2%1.5%<0.01%
Aug 202680%13.2%3.2%2.2%1.4%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Udemy

    80%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.LinkedIn Learning

    13.2%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +2.1 points.

  3. 3.Simplilearn

    3.2%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Skillshare

    2.2%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Great Learning

    1.4%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Pluralsight

    <0.01%

    Held 6th. 210 estimated branded searches, -19.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among professional certifications worldwide?

In August 2026, Udemy was the most searched among professional certifications worldwide, with an estimated 4.1M branded searches and 80% estimated Share of Search within this set. LinkedIn Learning is in 2nd place, 66.8 percentage points behind at 13.2% Share of Search.

Global professional certifications, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Udemy77.7% → 80%82%Jul 202673.9%Mar 20261st
LinkedIn Learning12.8% → 13.2%14.9%Mar 202610.7%Nov 20252nd
Simplilearn3.1% → 3.2%3.3%Jul 20262.6%Jan 20264th → 3rd
Skillshare4.7% → 2.2%6.8%Feb 20262.2%Aug 20263rd → 4th
Great Learning1.7% → 1.4%1.8%Jan 20261.4%May 20265th
Pluralsight<0.01%<0.01%Apr 2026<0.01%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Udemy’s estimated Share of Search among professional certifications worldwide increased from 77.7% to 80%.
  • Across the 11 months ending August 2026, Skillshare’s estimated Share of Search among professional certifications worldwide decreased from 4.7% to 2.2%.
  • Across the 11 months ending August 2026, Udemy’s estimated Share of Search among professional certifications worldwide peaked at 82% in July 2026 and was lowest at 73.9% in March 2026.
  • Across the 11 months ending August 2026, LinkedIn Learning’s estimated Share of Search among professional certifications worldwide peaked at 14.9% in March 2026 and was lowest at 10.7% in November 2025.
  • Across the 11 months ending August 2026, Skillshare’s estimated Share of Search among professional certifications worldwide peaked at 6.8% in February 2026 and was lowest at 2.2% in August 2026.
  • Across the 11 months ending August 2026, Simplilearn rose from 4th to 3rd among professional certifications worldwide.
  • Across the 11 months ending August 2026, Skillshare fell from 3rd to 4th among professional certifications worldwide.
  • Across the 11 months ending August 2026, LinkedIn Learning, Great Learning and Pluralsight held steady: their estimated Share of Search among professional certifications worldwide each moved less than 0.5 percentage points.

How did search popularity change for professional certifications worldwide in August 2026?

  1. In August 2026, LinkedIn Learning gained estimated Share of Search among professional certifications worldwide, from 11% to 13.2%.

  2. In August 2026, Udemy lost estimated Share of Search among professional certifications worldwide, from 82% to 80%.

  3. Estimated monthly branded searches for Skillshare worldwide fell 63.5% over 11 measured months, from 301K to 110K in August 2026.

  4. Estimated monthly branded searches for Great Learning worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.

  5. Estimated monthly branded searches for Pluralsight worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.

  6. Estimated monthly branded searches for Simplilearn worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

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