How popular isUdemy in search?
In August 2026, there were an estimated 4.1M branded searches for Udemy worldwide which is down 18.2% over the last 11 months. Udemy holds 80% estimated Share of Search among professional certifications worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Udemy80%LinkedIn Learning13.2%
Simplilearn3.2%
Skillshare2.2%
Great Learning1.4%
Pluralsight<0.01%
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Which professional certifications compete with Udemy?
Share of Search by month for Udemy, LinkedIn Learning, Simplilearn, Skillshare. The figures are in the table below the chart.
View monthly share of search table
| Month | Udemy | LinkedIn Learning | Simplilearn | Skillshare | Great Learning | Pluralsight |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.7% | 12.8% | 3.1% | 4.7% | 1.7% | <0.01% |
| Nov 2025 | 79.8% | 10.7% | 3.2% | 4.8% | 1.4% | <0.01% |
| Dec 2025 | 77.7% | 12.8% | 3.1% | 4.7% | 1.7% | <0.01% |
| Jan 2026 | 80% | 10.8% | 2.6% | 4.8% | 1.8% | <0.01% |
| Feb 2026 | 75.9% | 12.5% | 3.1% | 6.8% | 1.7% | <0.01% |
| Mar 2026 | 73.9% | 14.9% | 3% | 6.6% | 1.6% | <0.01% |
| Apr 2026 | 78.9% | 13% | 3.2% | 3.2% | 1.7% | <0.01% |
| May 2026 | 79.6% | 13.1% | 3.2% | 2.6% | 1.4% | <0.01% |
| Jun 2026 | 79.4% | 13.1% | 3.2% | 2.6% | 1.8% | <0.01% |
| Jul 2026 | 82% | 11% | 3.3% | 2.2% | 1.5% | <0.01% |
| Aug 2026 | 80% | 13.2% | 3.2% | 2.2% | 1.4% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80% | 4.1M | 0% | -2 points | |
| 2, held 2nd | 13.2% | 673K | +22.4% | +2.1 points | |
| 3, held 3rd | 3.2% | 165K | 0% | -0.1 points | |
| 4, held 4th | 2.2% | 110K | 0% | -0.1 points | |
| 5, held 5th | 1.4% | 74K | 0% | 0 points | |
| 6, held 6th | <0.01% | 210 | -19.2% | 0 points |
1.
Udemy80%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -2 points.
13.2%
Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +2.1 points.
3.2%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.2%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.
1.4%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
<0.01%
Held 6th. 210 estimated branded searches, -19.2% vs prior month. Share 0 points.
Compare search popularity between Udemy and its closest rivals
How has branded search demand for Udemy changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Udemy worldwide fell from 5M to 4.1M.
- Across the 11 months ending August 2026, Udemy’s estimated Share of Search among professional certifications worldwide increased from 77.7% to 80%.
- Across the 11 months ending August 2026, Udemy’s estimated Share of Search among professional certifications worldwide peaked at 82% in July 2026 and was lowest at 73.9% in March 2026.
How did search popularity change for professional certifications worldwide in August 2026?
6 changes
In August 2026, LinkedIn Learning gained estimated Share of Search among professional certifications worldwide, from 11% to 13.2%.
In August 2026, Udemy lost estimated Share of Search among professional certifications worldwide, from 82% to 80%.
Estimated monthly branded searches for Skillshare worldwide fell 63.5% over 11 measured months, from 301K to 110K in August 2026.
Estimated monthly branded searches for Great Learning worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.
Estimated monthly branded searches for Pluralsight worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.
Estimated monthly branded searches for Simplilearn worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
Where does Udemy compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Online course marketplaces | 1st of 4 | 52.5% | Show ranking |
| Professional certifications | 1st of 6 | 80% | Shown above |
How is Udemy measured?
Brandwave collects information about searches that people make online using Udemy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- udemy
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Is Udemy your brand?
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