Domestika vs Udemy:Which is more popular by branded search?
In August 2026, Udemy had more branded searches than Domestika among online course marketplaces worldwide. Udemy was estimated to have 4.1M branded searches compared to Domestika’s 246K, and held a 52.5% Share of Search versus Domestika’s 3.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Domestika or Udemy?
Compare the marketplaces people buy online courses from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Udemy, Domestika. The figures are in the table below the chart.
View monthly share of search table
| Month | Udemy | Coursera | Domestika | Skillshare |
|---|---|---|---|---|
| Oct 2025 | 51.2% | 41.9% | 3.8% | 3.1% |
| Nov 2025 | 55.4% | 37.1% | 4.1% | 3.3% |
| Dec 2025 | 50.8% | 41.6% | 4.6% | 3.1% |
| Jan 2026 | 50.8% | 41.6% | 4.6% | 3.1% |
| Feb 2026 | 50% | 41% | 4.5% | 4.5% |
| Mar 2026 | 50% | 41% | 4.5% | 4.5% |
| Apr 2026 | 51.7% | 42.4% | 3.8% | 2.1% |
| May 2026 | 51.9% | 42.5% | 3.8% | 1.7% |
| Jun 2026 | 52.3% | 42.8% | 3.1% | 1.7% |
| Jul 2026 | 52.5% | 43% | 3.2% | 1.4% |
| Aug 2026 | 52.5% | 43% | 3.2% | 1.4% |
| Sep 2026 | — | — | — | — |
How has the Domestika and Udemy comparison changed over the last 12 months?
3 findings
- Udemy was ahead of Domestika in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Domestika’s estimated Share of Search among online course marketplaces worldwide moved from 3.8% to 3.2%, and its estimated monthly branded searches moved from 368K to 246K.
- Across the 11 months ending August 2026, Udemy’s estimated Share of Search among online course marketplaces worldwide moved from 51.2% to 52.5%, and its estimated monthly branded searches moved from 5M to 4.1M.
How did search popularity change for online course marketplaces worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Domestika’s and Udemy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.