Brandwave

How popular isDomestika in search?

In August 2026, there were an estimated 246K branded searches for Domestika worldwide which is down 33.2% over the last 11 months. Domestika holds 3.2% estimated Share of Search among online course marketplaces worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Udemy52.5%
  2. Coursera43%
  3. Domestika3.2%
  4. Skillshare1.4%
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Which online course marketplaces compete with Domestika?

Domestika against online course marketplaces worldwide, by month

Share of Search by month for Udemy, Coursera, Domestika. The figures are in the table below the chart.

View monthly share of search table
MonthUdemyCourseraDomestikaSkillshare
Oct 202551.2%41.9%3.8%3.1%
Nov 202555.4%37.1%4.1%3.3%
Dec 202550.8%41.6%4.6%3.1%
Jan 202650.8%41.6%4.6%3.1%
Feb 202650%41%4.5%4.5%
Mar 202650%41%4.5%4.5%
Apr 202651.7%42.4%3.8%2.1%
May 202651.9%42.5%3.8%1.7%
Jun 202652.3%42.8%3.1%1.7%
Jul 202652.5%43%3.2%1.4%
Aug 202652.5%43%3.2%1.4%
Sep 2026————
  1. 1.Udemy

    52.5%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Domestika

    3.2%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  4. Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Domestika and its closest rivals

How has branded search demand for Domestika changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Domestika worldwide fell from 368K to 246K.
  • Across the 11 months ending August 2026, Domestika’s estimated Share of Search among online course marketplaces worldwide decreased from 3.8% to 3.2%.
  • Across the 11 months ending August 2026, Domestika’s estimated Share of Search among online course marketplaces worldwide peaked at 4.6% in January 2026 and was lowest at 3.1% in June 2026.

How did search popularity change for online course marketplaces worldwide in August 2026?

  1. Estimated monthly branded searches for Skillshare worldwide fell 63.5% over 11 measured months, from 301K to 110K in August 2026.

  2. Estimated monthly branded searches for Domestika worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026.

  3. Estimated monthly branded searches for Udemy worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.

  4. Estimated monthly branded searches for Coursera worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

How is Domestika measured?

Brandwave collects information about searches that people make online using Domestika’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • domestika

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How the Brand Demand Index is measured

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